Middle Tennessee is a hot market for new jobs and, as a result, people looking to buy new homes. As Nashville and the surrounding neighborhoods continue to grow, the city is increasingly becoming a sellers market. While buyers may be willing to pay more for a home, at the end of the day, the appraisal can have a big impact on a sale because [...]
At Benchmark, we believe in all agents' capacities to become top performers for both themselves and their clients. While there's no one path or secret to success, these five fundamental principles can help you build and grow your [...]
Every real estate agent knows proper training and continuing education is key to staying at the top of your game and being the best possible resource for your clients. From understanding the legalities of Tennessee property sales to keeping abreast of the latest technologies and productivity techniques, finding the right resources can be [...]
Let's talk about you. It's safe to say that you love your job (it's one of the hallmarks of being a Benchmark agent) and that you genuinely care about helping your clients. You're passionate about real estate.
But aside from passion, there are a few things that make good Realtors® great Realtors.
Sure,
[...]REAL Trends' 2016 ranking of the top 500 real estate firms in America is out, and Benchmark Realty made the cut.
The REAL Trends rankings include every firm in the U.S.—both public and private—and because we're one of Tennessee's fastest-growing companies with some of the best Realtors® in the state, we were able to not only
[...]While you don't have to market yourself constantly, it doesn't hurt to arm yourself with some handy statistics you can pull out whenever you need them.
1. Realtors® net 25 percent more, on average, than a FSBO.
The average FSBO home (across the country) sells for around $210,000; the average
[...]Lots of great Realtors® write bad bios.
Are you one of them?
It's tough to write about yourself. As Realtors, though, we're in the business of earning trust and showcasing our expertise so people understand that they need to work with us – so if you're staring at an empty screen (or you're looking at a bio that doesn't really express who
[...]In the past, we've talked about Realtor® blog post topics you can use to kick off an awesome set of posts.
We'll give you 10 more blog post ideas at the end of this post – but in the meantime, we have a few simple ways to make blogging part of what you do every day. Regular blogging can help establish you as the subject-matter expert; you
[...]If you're like most Realtors®, you've put together Just Listed/Just Sold postcards – or you've paid someone to handle them for you. (If you've done it yourself, you know how tough it can
[...]In this line of work, you know it's important to brand yourself, market your real estate business and keep in touch with your clients.
If you're neglecting the online portion of modern marketing, though, you might be missing out on a significant amount of business.
Here's why.
Google owns about 65 percent of the search engine market
As a Realtor®, you're probably inundated with phone calls, emails and direct mail that tries to excite you about “supercharging” your marketing efforts or getting to the top of Google's first page of search
[...]One of the things we hear over and over from our agents is, "I wish I would have joined Benchmark Realty sooner." The truth is, some of these agents were hesitant to make a move because of some misinformation in the marketplace. We thought we would let some of our agents do the talking and set the record straight on a few of the common [...]
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