As a Realtor, youre pulled in a million different directions every day. If youre like most of us, you have a home office (or, in some of our cases, a home cubicle that consists of a computer in the corner of the most heavily trafficked room in the house). Its not easy to stay focused on what you need to get done, but with a few tips, you [...]

This post is the third in a series of our three free marketing letter templates for Realtors.

Its not always easy to reach out to a referral, follow up after an open house, or make sure that your current clients feel like theyre still connected to you while their home is on the [...]

This post is the second in a series of our three free marketing letter templates for Realtors.

Its not always easy to reach out to a referral, follow up after an open house, or make sure that your current clients feel like theyre still connected to you while their home is on the [...]

At Benchmark Realty, we always have mixed feelings when a friend or colleague with another company says, Im so excited! I capped, and its only July!

Naturally, were happy for them. That means he or she isnt going to have to dish out such a huge portion of their hard-earned commission.

Were also a little bummed, though, because we dont like that business model. In fact, that business model makes us cringe a little bit. [...]

Have you ever heard the phrase, A few bad apples can spoil the whole bunch?

If youve ever had interactions with another agent who didnt follow the Code of Ethics, violated TREC rules, or just didnt keep up their end of a transaction, than you know exactly what we [...]

Lighting a citrus candle and setting up your open house signs is only half the battle when you want to bring in qualified leads. So whats the other half?

Really, there are three big things to keep in mind when youre holding an open house.

1. Invite the Neighbors.

Nosy neighbors are the perfect unpaid advertisers. Sure, theyre not going to [...]

Direct mail is a given in real estate marketing it practically always has been. Some of us view it as a necessary evil, especially when the costs start racking up (and even more so when we dont see immediate results). Direct mail has traditionally been, and still is, one of the best methods for bringing in new [...]

Its normal for people to spend between 25 and 30 percent of their income on rent thats whats considered affordable. According to the Bureau of Labor Statistics Nashville-Area Economic Summary, Nashville residents are spending, on average, [...]

At Benchmark Realty, we take your success and our success very seriously. That starts with making sure were knowledgeable enough and experienced enough to give you the support you deserve. Our brokers are some of the most accomplished and educated real estate professionals in Middle [...]

When it comes to your cities, towns and neighborhoods, you really are the subject-matter expert. You know where the most peaceful (or most active) parks are, where theyre putting in a new traffic light, and where you can go to get the worlds best cup of coffee when youre out and [...]

Buyers and sellers have access to more information today than they did even five years ago and thats great news, right?

Sort-of. While its great that our clients can do a lot of pre-planning for buying and selling, not all of the information out there is accurate. Some of it is wildly inaccurate (including many automated valuation models [...]

Whether youre a prolific tweeter or youve been dragging your feet about sharing updates in 140 characters or less, theres a big question that looms over all of us: does Twitter work for [...]