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5 Online Statistics You Can't Ignore

In this line of work, you know its important to brand yourself, market your real estate business and keep in touch with your clients.

If youre neglecting the online portion of modern marketing, though, you might be missing out on a significant amount of business.

Heres why.

1

Google owns about 65 percent of the search engine market share, while Microsoft and Yahoo combined own just over 30 percent. What does that mean for you? If you have an online presence, its a good idea to make sure your website is compliant with Googles Webmaster Guidelines.

2

As many as 71.33 percent of all Google searches result in an organic click on the first position. That means if your website makes its way to the top spot on a Google search, youll get the lions share of clicks.

3

Inbound marketing campaigns those that focus on bringing leads to the business, such as through search engine marketing have a higher return-on-investment than outbound marketing campaigns do.

4

Online video accounts for 50 percent of all mobile traffic. That includes virtual tours, informational videos about communities, and other Realtor marketing videos.

5

Images, photos and infographics are the best way to optimize your social media posts. More than 90 percent of consumers prefer posts that include pictures.

HOW MUCH ONLINE MARKETING SHOULD REALTORS DO?

As with all other types of marketing, theres no magic number of blog posts, community pages or social media status updates you need to be successful with your online marketing efforts. What really matters is that youre committing to a strategy and sticking to it.

Are You a Benchmark Realtor?

At Benchmark Realty, were proud to be able to give our agents all the tools they need for success. If youre not already working with us, it might be the perfect time to set up a confidential meeting to learn about our 100 percent agent commission, how we can help you take control of your real estate career, and so much more.

Join Team Benchmark!

Call us at 615-371-1544 or get in touch with us online. Well be happy to answer your questions and discuss your options with Benchmark Realty.

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