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Agent Education

The Hidden Dangers of an Escalation Clause

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In real estate contracts, an escalation clausesometimes called an escalator clauseallows a buyer to increase how much theyre willing to pay if a seller receives a better offer. On the surface, this can seem like a good option when you have a client who is determined to have their offer chosen in a sellers market. Though legal, escalation [...]

3 Habits of Super-Successful Realtors

Let's talk about you. It's safe to say that you love your job (it's one of the hallmarks of being a Benchmark agent) and that you genuinely care about helping your clients. You're passionate about real estate.

But aside from passion, there are a few things that make good Realtors® great Realtors.

3 Habits of Super-Successful Realtors 

Sure,

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5 Statistics You Can Share With Prospective Clients

While you don't have to market yourself constantly, it doesn't hurt to arm yourself with some handy statistics you can pull out whenever you need them.

5 Statistics to Share With Prospective Clients 

1. Realtors® net 25 percent more, on average, than a FSBO.

The average FSBO home (across the country) sells for around $210,000; the average

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Gen Y- Taking the Market by Storm

Millennials – those we've come to know as Generation Y – are those who were born between the early 1980s and the early 2000s.

And they're buying homes.

According to NAR, they're buying more homes than baby boomers are. So what does that mean to us?

KEEPING UP WITH MILLENNIALS

“Gen Y comprises the largest share of home buyers at 32

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How to Write a Winning Bio for Youself

Lots of great Realtors® write bad bios.

Are you one of them?

It's tough to write about yourself. As Realtors, though, we're in the business of earning trust and showcasing our expertise so people understand that they need to work with us – so if you're staring at an empty screen (or you're looking at a bio that doesn't really express who

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Hard Time Blogging? This Will Get You Started

In the past, we've talked about Realtor® blog post topics you can use to kick off an awesome set of posts.

We'll give you 10 more blog post ideas at the end of this post – but in the meantime, we have a few simple ways to make blogging part of what you do every day. Regular blogging can help establish you as the subject-matter expert; you

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