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Agent Productivity

Goal Setting for Realtors

It's that time of year again. You know, when everyone is setting their New Year's resolutions—both professional and personal. Many people are purchasing gym memberships. Others are vowing to get rid of a bad habit. I've even noticed many of my friends and fellow Realtors® taking some time off to sit down and set some of those New

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The Right Way to Write Listings that Sell

When you are writing a listing description, you already know that great photos matter. Potential buyers want high resolution, so if you can provide that, you're off to a great start.

But what about the listing description?

That's the tough part. However, if you know what words can get potential buyers to pick up the phone, you can tackle it

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Are You Still Driving Clients from House to House?

When you're out showing homes, are your prospects in your car with you? We just wrapped up Realtor® Safety Month (although for us, every month is Realtor Safety Month), so now is a good time to follow up and make sure you're following the right protocol.

Should you drive your clients, should they drive you, or should you go separately?

Robert Siciliano, CEO of ID Theft Security,

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Do Realtors Really Need Online Reviews?

Everybody and his or her mother – literally – is looking online to find the best Realtor®.

If you think you don't need online reviews, think again: 88 percent of consumers trust online reviews as much as they trust personal recommendations.

That's nine out of 10 people.

Further, 67 percent of people read up to six reviews; 85 percent of people read up to 10

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25 Awesome Real Estate Blogging Ideas

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It seems like everywhere you turn for marketing advice, people are telling you to blog.

And theyre right.

You should be blogging. It turns out that 46 percent of people read blogs more than once a day, and you could really benefit from bringing people to your website because:

  • When people share your posts on social media, they are bound to get clicks- and that delivers fresh, new content to your
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THE PSYCHOLOGY OF HOME-BUYING

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How long does it take most buyers to determine whether a home is right for them?

It turns out that 80 percent of buyers know the moment they step in the door.

Its never been a secret that emotions have a lot to do with home buying decisions, but it may be helpful to you to understand just whats running through buyers minds.

THE PSYCHOLOGY OF HOME BUYING- BY THE

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Open Houses that REALLY Work

Open House that work BenchmarkRealty

Some Realtors® have amazing luck at open houses.

But is it really luck, or do they know something you dont?

 

How to Make the Most of Your Open Houses

Many sellers expect you to hold an open house, and for good reason. Up to 45 percent of people use open houses to gain information during their home searches, according to NAR.

Of course, more people are using the Internet to begin their home searches but the fact remains that open houses are still a good tool for agents. Its

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How to Prepare for Changes in the Real Estate Industry

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There is no doubt that the real estate industry is quickly changing and evolving as evidenced by the D.A.N.G.E.R. report published  by the National Association of Realtors®. Some of us at Benchmark Realty predict that the real estate industry will see more changes in the next three years than it has seen in the last ten years. That's why at [...]

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