If you're like most Realtors®, you've put together Just Listed/Just Sold postcards – or you've paid someone to handle them for you. (If you've done it yourself, you know how tough it can

In this line of work, you know it's important to brand yourself, market your real estate business and keep in touch with your clients.

If you're neglecting the online portion of modern marketing, though, you might be missing out on a significant amount of business.

Here's why.

Having a real estate website isn't right for everyone – but for the vast majority of Realtors®, it's an invaluable asset.

Being the proud owner of a sleek, shiny website isn't only about garnering leads. It's also about having a presence that lends credibility to your business and that can be used as a selling point when you're showcasing

When you are writing a listing description, you already know that great photos matter. Potential buyers want high resolution, so if you can provide that, you're off to a great start.

But what about the listing description?

That's the tough part. However, if you know what words can get potential buyers to pick up the phone, you can tackle it

If you're like many Realtors®, you're constantly on the go. There's always something to do, and sometimes, you spend so much time doing the “little things” that you don't have time for the big

The mortgage process recently changed with the TILA-RESPA Integrated Disclosure Rule, and it could be a marked improvement over the old process, making it simpler for some of your clients to navigate the home buying

When you're out showing homes, are your prospects in your car with you? We just wrapped up Realtor® Safety Month (although for us, every month is Realtor Safety Month), so now is a good time to follow up and make sure you're following the right protocol.

Should you drive your clients, should they drive you, or should you go separately?

Robert Siciliano, CEO of ID Theft Security,

Has a prospective seller ever asked you for help getting their home ready for the market? Sure they have! It's a large part of what real estate professionals do. Updates, changes, and repairs are essential to selling a house. When done properly, it can mean possibly thousands more for the list price of a home—and ultimately add

Everybody and his or her mother – literally – is looking online to find the best Realtor®.

If you think you don't need online reviews, think again: 88 percent of consumers trust online reviews as much as they trust personal recommendations.

That's nine out of 10 people.

Further, 67 percent of people read up to six reviews; 85 percent of people read up to 10

Realtors® are always at risk of being sued – but do you know what the most common reasons are? You might be surprised to find out that many lawsuits revolving around real estate transactions start over seemingly minor details; things that just escape the Realtor's