According to the National Association of Realtors® September is Realtor Safety Month. At Benchmark Realty, we believe that every month should be Realtor Safety Month. We invited Franklin Police Officer Ryan Schuman to a recent Mastermind Meeting to speak to our agents on this topic and to share his top tips for staying safe while showing [...]
It seems like everywhere you turn for marketing advice, people are telling you to blog.
And theyre right.
You should be blogging. It turns out that 46 percent of people read blogs more than once a day, and you could really benefit from bringing people to your website because:
How long does it take most buyers to determine whether a home is right for them?
It turns out that 80 percent of buyers know the moment they step in the door.
Its never been a secret that emotions have a lot to do with home buying decisions, but it may be helpful to you to understand just whats running through buyers minds.
Some Realtors® have amazing luck at open houses.
But is it really luck, or do they know something you dont?
Many sellers expect you to hold an open house, and for good reason. Up to 45 percent of people use open houses to gain information during their home searches, according to NAR.
Of course, more people are using the Internet to begin their home searches but the fact remains that open houses are still a good tool for agents. Its
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Unfortunately, Realtors® often find themselves in risky situations. Meeting new clients to show properties, holding open houses and driving clients to available properties all these scenarios add up to what security experts call a high-risk profession.
There is no doubt that the real estate industry is quickly changing and evolving as evidenced by the D.A.N.G.E.R. report published  by the National Association of Realtors®. Some of us at Benchmark Realty predict that the real estate industry will see more changes in the next three years than it has seen in the last ten years. That's why at [...]
We all know that the Tennessee Real Estate Commission is about to change their real estate advertising guidelines (you can learn about the upcoming TREC changes here), but are you keeping up with what the search engines are doing?
At the July standing-room-only, monthly Benchmark Mastermind meeting, company CEO Phillip Cantrell gave highlights from the book D.A.N.G.E.R, a definitive analysis of the negative game changers emerging in real estate. Recently released by the National Association of REALTORS® (NAR) and available for free download to members, the report outlines dangers facing the industry which Cantrell reviews in this video.
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