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The Right Way to Write Listings that Sell

When you are writing a listing description, you already know that great photos matter. Potential buyers want high resolution, so if you can provide that, youre off to a great start.

But what about the listing description?

Thats the tough part. However, if you know what words can get potential buyers to pick up the phone, you can tackle it head-on.

The right way to write listing- Benchmark Realty TN

How to Write Amazing Listing Descriptions

You dont have much room to describe a property in the MLS, so what little space you have is incredibly valuable. You can make the most of it by relying on the details section of your listing to convey the basic facts; you dont need to repeat the number of bedrooms or bathrooms in that ultra-valuable space.

When youre writing your listing descriptions, start and end -- with fireworks. Highlight the homes best features in your limited space, and do it using what writers call power words.


Some great power words you can use to get readers excited about your real estate listings include:

  • Amazing
  • Breathtaking
  • Delightful
  • Exciting
  • Sensational
  • Spectacular
  • Stunning
  • Uplifting
  • Wonderful

You can also use power words to appeal to the buyer in anyone, such as:

  • Best
  • Extra
  • Greatest
  • Luxurious
  • Reduced
  • Savings
  • Treasure

What Should You Describe in a Listing?

In order to properly describe a real estate listing, you already know that you need to talk about upgrades, amenities and the homes most spectacular features. If you can paint a picture with the words describing the listing, even better.

Something like Enjoy breathtaking views from the master bedroom takes readers farther than Large double-paned windows in master bedroom does, and they both take about the same amount of space.


Experts suggest that some words dont sell or worse, they can cause homes to sell for less than they would without them. Those avoid-at-all-costs words include:

  • Must Sell
  • Value
  • Vacant
  • Clean

Typically, anything that makes the seller appear desperate to unload the home can affect what potential buyers are willing to offer for it.



If youre an agent looking for an opportunity to make more money and grow your real estate business, you may find that Benchmark Realty is the right place for you.

Call us at 615-371-1544 or get in touch with us online to learn more about our agent plans and how we can help you take control of your real estate career.

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