The winner of Nashvilles great snowstorm of 2015 is Benchmark Realty agent, Adam Helton. The winner of what you might ask? He is the winner of the hearts and minds and most importantly, the attention of everyone in Nashville with an Internet connection last [...]

As Realtors, we all know that our clients need to trust us. They need to have faith in our abilities not just as their representatives in a real estate transaction, but in our knowledge of the area and our expertise in everything real [...]

If youre a Realtor using Google Chrome, theres great news: they have three apps designed to help you keep your real estate business moving. The best part? You can get started with a few [...]

The new Realtor Code of Ethics is in full swingit became effective January 1and there are a few changes. While policy changes in the Code of Ethics are designed to raise the whole bar professionally, according to the National Association of Realtors president Chris Polychron. At Benchmark Realty, [...]

According to NAR statistics, 90 percent of home buyers search online for a house. Real estate-related searches have surged by 253 percent over the past 4 years, and thats something that none of us can afford to ignore.

But what are the actual numbers? Is there anything you can do to make sure youre in on this tidal wave of Internet traffic?

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We all know that in real estate, our brands are important. Maybe you have a catchy team name, or perhaps your given name segues into an unforgettable slogan. No matter what, its important that you keep your brandyour namein great shape. So how strong is your personal [...]

As a Realtor, its your job to market your personal brand as much as possible after all, how can anyone do business with you if they dont know who you are? We mail out flyers, send emails and pass out business cards, but we could always do more we could always use that extra little [...]

Facebook. Its everywhere. But does that mean you need to have a public, business-related Facebook page if you want to succeed in your real estate career?

Maybe.

You have to weigh the pros and the cons, and if youre not sure whether its going to benefit your business, it might not be a good time to start a business-related Facebook page. Weve [...]

While every situation is different, most Realtors are letting good leads slip right through their fingers. Are you one of them?

The Ideal Real Estate Leads: Qualified, Interested and Engaged

It would be amazing if every lead we got as Realtors was qualified, interested and engaged but thats just not the case. However, its our job to read the [...]