When we accept a listing, one of the first things we think of is staging. Are they hiring a professional? How will they do it?

While many sellers do hire a staging pro, there are many who dont and its our job to at least point them in the right direction. That said, there are four huge home staging mistakes your sellers can make that can [...]

With all the buzz in the media about the Millennial generation, it is pretty easy to forget that people who were born between 1946 and 1954 make up 15 percent of the countrys total homebuyers and 22 percent of all sellers across the [...]

When the news broke that Zillow and Trulia were merging, most Realtors were left scratching their heads. What does this mean for us? Will we save money on advertisements, or will we end up spending more? Will it be as valuable joined as the two sites were apart? [...]

This post is the third in a series of our three free marketing letter templates for Realtors.

Its not always easy to reach out to a referral, follow up after an open house, or make sure that your current clients feel like theyre still connected to you while their home is on the [...]

This post is the second in a series of our three free marketing letter templates for Realtors.

Its not always easy to reach out to a referral, follow up after an open house, or make sure that your current clients feel like theyre still connected to you while their home is on the [...]

This post is the first in a series of our three free marketing letter templates for Realtors.

Its not always easy to reach out to a referral, follow up after an open house, or make sure that your current clients feel like theyre still connected to you while their home is on the [...]

Lighting a citrus candle and setting up your open house signs is only half the battle when you want to bring in qualified leads. So whats the other half?

Really, there are three big things to keep in mind when youre holding an open house.

1. Invite the Neighbors.

Nosy neighbors are the perfect unpaid advertisers. Sure, theyre not going to [...]

Direct mail is a given in real estate marketing it practically always has been. Some of us view it as a necessary evil, especially when the costs start racking up (and even more so when we dont see immediate results). Direct mail has traditionally been, and still is, one of the best methods for bringing in new [...]

When it comes to your cities, towns and neighborhoods, you really are the subject-matter expert. You know where the most peaceful (or most active) parks are, where theyre putting in a new traffic light, and where you can go to get the worlds best cup of coffee when youre out and [...]

Whether youre a prolific tweeter or youve been dragging your feet about sharing updates in 140 characters or less, theres a big question that looms over all of us: does Twitter work for [...]

Weve all seen it a home sits on the market for a month. Then two months, then three finally, the frustrated owners pull it and try again next year.

So what would you do if those owners asked you to list it? Could you help them sell it? Would you even try?

Three Not-So-Secret Reasons a House Wont Sell

You probably have a pretty good idea [...]

Nashville has several fantastic suburbs. From Franklin to Hendersonville and everything in between, there are dozens of amazing communities that people are excited to move to and smart Realtors know they have to be flexible and willing to go the extra mile (or ten, sometimes) in order to build their [...]