Weve all seen it a home sits on the market for a month. Then two months, then three finally, the frustrated owners pull it and try again next year.

So what would you do if those owners asked you to list it? Could you help them sell it? Would you even try?

Three Not-So-Secret Reasons a House Wont Sell

You probably have a pretty good idea about why that particular house isnt selling. Maybe the owners are unrealistically pricing the house, and they havent yet met a Realtor who helped them understand the market.

Maybe it just doesnt show well, and the owners dont understand the fundamentals of home staging.

Perhaps their agent isnt marketing the home correctly.

So what would you do differently?

Discussing Price Points with Your Clients

When a client has a particular price in mind, its often tough to get them to understand they might be in the wrong range. Calling out a professional appraiser and explaining the market conditions can go a long way and if that doesnt work, asking your clients to revisit their price if the home doesnt sell within 30 days might be a good idea. Let them know that homebuyers comparison shop based largely on price, so that could lengthen the amount of time their home sits on the market.

Improving Appeal for Showings

If youve ever tried to gently explain to a client that their house doesnt show well, you know how hard it is not to come off like youre saying they have an ugly home. The best way? Say something like, I recently read this piece about home staging, and it mentioned a couple of things that really might help move your house faster. Then dive into some of the basics and, if you can, encourage them to bring in a professional.

Marketing: You Know What it Takes

As a Benchmark Realty agent, you have the training, tools and freedom you need to market a home successfully. Not a Benchmark agent yet? Lets fix that. Call us at (615)371-1544 or contact us online. Wed love to talk about the opportunities we can offer you.