Most sensible people with an average knowledge of real estate transactions wouldn't buy a home without a Realtor® to represent them. Your clients already know that Realtors bring a lot of value to the equation,
[...]Everybody and his or her mother – literally – is looking online to find the best Realtor®.
If you think you don't need online reviews, think again: 88 percent of consumers trust online reviews as much as they trust personal recommendations.
That's nine out of 10 people.
Further, 67 percent of people read up to six reviews; 85 percent of people read up to 10
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An open house can be a great sales tool, but it also exposes you to numerous unfamiliar people for the first time. As part of our series for Realtor® Safety Month we've put together an infographic including tips on staying safe during an Open House. Stay safe by practicing the following guidelines.
Always try to have at least one other person working with
It seems like everywhere you turn for marketing advice, people are telling you to blog.
And theyre right.
You should be blogging. It turns out that 46 percent of people read blogs more than once a day, and you could really benefit from bringing people to your website because:
How long does it take most buyers to determine whether a home is right for them?
It turns out that 80 percent of buyers know the moment they step in the door.
Its never been a secret that emotions have a lot to do with home buying decisions, but it may be helpful to you to understand just whats running through buyers minds.
Some Realtors® have amazing luck at open houses.
But is it really luck, or do they know something you dont?
Many sellers expect you to hold an open house, and for good reason. Up to 45 percent of people use open houses to gain information during their home searches, according to NAR.
Of course, more people are using the Internet to begin their home searches but the fact remains that open houses are still a good tool for agents. Its
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There is no doubt that the real estate industry is quickly changing and evolving as evidenced by the D.A.N.G.E.R. report published  by the National Association of Realtors®. Some of us at Benchmark Realty predict that the real estate industry will see more changes in the next three years than it has seen in the last ten years. That's why at [...]
We all know that the Tennessee Real Estate Commission is about to change their real estate advertising guidelines (you can learn about the upcoming TREC changes here), but are you keeping up with what the search engines are doing?
At the July standing-room-only, monthly Benchmark Mastermind meeting, company CEO Phillip Cantrell gave highlights from the book D.A.N.G.E.R, a definitive analysis of the negative game changers emerging in real estate. Recently released by the National Association of REALTORS® (NAR) and available for free download to members, the report outlines dangers facing the industry which Cantrell reviews in this video.
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