As a Realtor, its essential that youre able to access your contacts quickly. You need to pull up phone numbers, email addresses and mailing addresses at the drop of a hatand thats tough to do if youre storing everything in your [...]

The winner of Nashvilles great snowstorm of 2015 is Benchmark Realty agent, Adam Helton. The winner of what you might ask? He is the winner of the hearts and minds and most importantly, the attention of everyone in Nashville with an Internet connection last [...]

According to NAR statistics, 90 percent of home buyers search online for a house. Real estate-related searches have surged by 253 percent over the past 4 years, and thats something that none of us can afford to ignore.

But what are the actual numbers? Is there anything you can do to make sure youre in on this tidal wave of Internet traffic?

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At Benchmark Realty, we have agents all over Middle Tennessee, and some cover much larger geographical areas than others do.

But how far is too far? And how do you know if youre pushing your territory past reasonable limits?

The Judgment Call: How Far is too Far?

When you were an excited, brand-new Realtor, how far would you go to get a [...]

We all know that in real estate, our brands are important. Maybe you have a catchy team name, or perhaps your given name segues into an unforgettable slogan. No matter what, its important that you keep your brandyour namein great shape. So how strong is your personal [...]

As a Realtor, its your job to market your personal brand as much as possible after all, how can anyone do business with you if they dont know who you are? We mail out flyers, send emails and pass out business cards, but we could always do more we could always use that extra little [...]

Facebook. Its everywhere. But does that mean you need to have a public, business-related Facebook page if you want to succeed in your real estate career?

Maybe.

You have to weigh the pros and the cons, and if youre not sure whether its going to benefit your business, it might not be a good time to start a business-related Facebook page. Weve [...]