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Should You Buy Real Estate Leads

As a Realtorģ, you probably have a few favorite lead-generation methods. Chances are good that theyre your favorites because they work well for you.

But what about Realtors who buy leads? Are they doing the right thing? And if they are, is it the right thing for you?

should you buy leads-Benchmark Realty TN

Maximize Your Current Leads First

Before you spend your hard-earned money on leads, be sure youre making the most of the leads you already have. If you have to sacrifice quick response times and thorough customer service because youre already drowning in leads (what a great problem to have, right?), then it might not be the right time for you to delve into anything new let alone paying for leads.

Work your referrals and those back-burner potentials that may have looked at a house or two and decided the time wasnt right for them. Markets change quickly, and so can clients financial statuses and readiness to buy.

Should You Buy Real Estate Leads?

Make sure you check with colleagues and scour online reviews before you jump into a lead service. If you do decide to purchase leads, be wary of long-term contracts. Start small, and if you dont see results within 30 to 60 days, its probably time to refocus your efforts.

Do What Works for You

The bottom line is that buying real estate leads is a business expense that pays off for some agents, but not for others. There are two distinct camps of Realtors: one that thinks buying leads online is a complete waste of time and one that considered purchased leads a great investment.

No matter what you choose to do, remember that leads are leads. Some are more qualified than others are, and some could end up in sales while others end up in the trash bin. You still have to work purchased leads as if you paid for them because you did.

Theres no way to buy a guaranteed sale from the Internet, so dont forget that when youre trying to decide whether you should buy real estate leads.

Are You Part of the Benchmark Family Yet?

At Benchmark Realty, we believe that you should be in full control of your real estate career. Our agent plans are structured to give Realtors 100 percent commission on every transaction.

Lets talk about your future with Benchmark. Call us at 615-371-1544 or get in touch with us online. We will set up a confidential meeting so you can find out whether switching to Benchmark Realty is the right move for you.

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  1. Owen Camden on

    Being a real estate agent definitely seems like a job that takes a certain skill set. It would definitely be difficult to decide whether or not to get real estate leads. It seems like when it comes to thing like this everyone has a different opinion. I think that it is really interesting that this works for some people, but not others. I really respect people that go into this field.

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