Millennials – those we've come to know as Generation Y – are those who were born between the early 1980s and the early 2000s.

And they're buying homes.

According to NAR, they're buying more homes than baby boomers are. So what does that mean to us?

Lots of great Realtors® write bad bios.

Are you one of them?

It's tough to write about yourself. As Realtors, though, we're in the business of earning trust and showcasing our expertise so people understand that they need to work with us – so if you're staring at an empty screen (or you're looking at a bio that doesn't really express who

In the past, we've talked about Realtor® blog post topics you can use to kick off an awesome set of posts.

We'll give you 10 more blog post ideas at the end of this post – but in the meantime, we have a few simple ways to make blogging part of what you do every day. Regular blogging can help establish you as the subject-matter expert; you

If you're like most Realtors®, you've put together Just Listed/Just Sold postcards – or you've paid someone to handle them for you. (If you've done it yourself, you know how tough it can

In this line of work, you know it's important to brand yourself, market your real estate business and keep in touch with your clients.

If you're neglecting the online portion of modern marketing, though, you might be missing out on a significant amount of business.

Here's why.

As a Realtor®, you're probably inundated with phone calls, emails and direct mail that tries to excite you about “supercharging” your marketing efforts or getting to the top of Google's first page of search

It's that time of year again. You know, when everyone is setting their New Year's resolutions—both professional and personal. Many people are purchasing gym memberships. Others are vowing to get rid of a bad habit. I've even noticed many of my friends and fellow Realtors® taking some time off to sit down and set some of those New

Having a real estate website isn't right for everyone – but for the vast majority of Realtors®, it's an invaluable asset.

Being the proud owner of a sleek, shiny website isn't only about garnering leads. It's also about having a presence that lends credibility to your business and that can be used as a selling point when you're showcasing

If you're like many Realtors®, you're constantly on the go. There's always something to do, and sometimes, you spend so much time doing the “little things” that you don't have time for the big

Most sensible people with an average knowledge of real estate transactions wouldn't buy a home without a Realtor® to represent them. Your clients already know that Realtors bring a lot of value to the equation,