The winner of Nashvilles great snowstorm of 2015 is Benchmark Realty agent, Adam Helton. The winner of what you might ask? He is the winner of the hearts and minds and most importantly, the attention of everyone in Nashville with an Internet connection last [...]

As Realtors, we all know that our clients need to trust us. They need to have faith in our abilities not just as their representatives in a real estate transaction, but in our knowledge of the area and our expertise in everything real [...]

According to NAR statistics, 90 percent of home buyers search online for a house. Real estate-related searches have surged by 253 percent over the past 4 years, and thats something that none of us can afford to ignore.

But what are the actual numbers? Is there anything you can do to make sure youre in on this tidal wave of Internet traffic?

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At Benchmark Realty, we have agents all over Middle Tennessee, and some cover much larger geographical areas than others do.

But how far is too far? And how do you know if youre pushing your territory past reasonable limits?

The Judgment Call: How Far is too Far?

When you were an excited, brand-new Realtor, how far would you go to get a [...]

As a Realtor, its your job to market your personal brand as much as possible after all, how can anyone do business with you if they dont know who you are? We mail out flyers, send emails and pass out business cards, but we could always do more we could always use that extra little [...]

Facebook. Its everywhere. But does that mean you need to have a public, business-related Facebook page if you want to succeed in your real estate career?

Maybe.

You have to weigh the pros and the cons, and if youre not sure whether its going to benefit your business, it might not be a good time to start a business-related Facebook page. Weve [...]

With all the buzz in the media about the Millennial generation, it is pretty easy to forget that people who were born between 1946 and 1954 make up 15 percent of the countrys total homebuyers and 22 percent of all sellers across the [...]

When the news broke that Zillow and Trulia were merging, most Realtors were left scratching their heads. What does this mean for us? Will we save money on advertisements, or will we end up spending more? Will it be as valuable joined as the two sites were apart? [...]

This post is the second in a series of our three free marketing letter templates for Realtors.

Its not always easy to reach out to a referral, follow up after an open house, or make sure that your current clients feel like theyre still connected to you while their home is on the [...]

This post is the first in a series of our three free marketing letter templates for Realtors.

Its not always easy to reach out to a referral, follow up after an open house, or make sure that your current clients feel like theyre still connected to you while their home is on the [...]

Lighting a citrus candle and setting up your open house signs is only half the battle when you want to bring in qualified leads. So whats the other half?

Really, there are three big things to keep in mind when youre holding an open house.

1. Invite the Neighbors.

Nosy neighbors are the perfect unpaid advertisers. Sure, theyre not going to [...]

When it comes to your cities, towns and neighborhoods, you really are the subject-matter expert. You know where the most peaceful (or most active) parks are, where theyre putting in a new traffic light, and where you can go to get the worlds best cup of coffee when youre out and [...]