Buyers and sellers have access to more information today than they did even five years ago and thats great news, right?

Sort-of. While its great that our clients can do a lot of pre-planning for buying and selling, not all of the information out there is accurate. Some of it is wildly inaccurate (including many automated valuation models [...]

Weve all seen it a home sits on the market for a month. Then two months, then three finally, the frustrated owners pull it and try again next year.

So what would you do if those owners asked you to list it? Could you help them sell it? Would you even try?

Three Not-So-Secret Reasons a House Wont Sell

You probably have a pretty good idea [...]

Nashville has several fantastic suburbs. From Franklin to Hendersonville and everything in between, there are dozens of amazing communities that people are excited to move to and smart Realtors know they have to be flexible and willing to go the extra mile (or ten, sometimes) in order to build their [...]

Theres a big difference between being responsive and being aggressive and the truth is, you want to be somewhere in-between in order to make sure your clients are happy and that youre making sales. The difference between [...]

As a Realtor, you already know that people make decisions even big ones, such as the purchase of a home based largely on emotions. But those emotions are complex, and what triggers an emotional response in one person might have the opposite effect on another. How can you, as a Realtor, understand the psychology of sales better in order to [...]

Everybody (and their mother) is using Pinterest they have more than 70 million members, and the number is climbing. Amid the crafty projects you can do with kids and cakes that never turn out like they did in the picture, youll find Realtors generating leads [...]

If you dont stage, we dont list is a proven game plan Benchmark Realty LLC agent Sharon Brugman uses weaving in the latest in technology and determination while relying on Benchmarks solid name as a real estate company to yield big results for her [...]

Benchmark Realty LLC Founder and CEO Phillip Cantrell today announced his companys office expansion and March 15th move to 318 Seaboard Lane in Franklin, Tennessee, more than doubling office size with new on-site lending services and an Internet [...]

Google loves video and so does Benchmark agent Jim ODowd. Always in search of new and unique marketing avenues when selling homes in the Nashville area for clients, ODowd was inspired to consider video home tours at a Benchmark monthly agents [...]

Night and day, black and white, hot and cold, yin and yang are understandable polar opposites. Apply this concept to the way in which Benchmark Realty does business, compared to the traditional agency, and youll understand there is a new road being paved by broker Phillip Cantrell.

Founded in March 2006 out of frustration with the [...]