As a Realtor, its essential that youre able to access your contacts quickly. You need to pull up phone numbers, email addresses and mailing addresses at the drop of a hatand thats tough to do if youre storing everything in your [...]

The winner of Nashvilles great snowstorm of 2015 is Benchmark Realty agent, Adam Helton. The winner of what you might ask? He is the winner of the hearts and minds and most importantly, the attention of everyone in Nashville with an Internet connection last [...]

As Realtors, we all know that our clients need to trust us. They need to have faith in our abilities not just as their representatives in a real estate transaction, but in our knowledge of the area and our expertise in everything real [...]

If youre a Realtor using Google Chrome, theres great news: they have three apps designed to help you keep your real estate business moving. The best part? You can get started with a few [...]

The new Realtor Code of Ethics is in full swingit became effective January 1and there are a few changes. While policy changes in the Code of Ethics are designed to raise the whole bar professionally, according to the National Association of Realtors president Chris Polychron. At Benchmark Realty, [...]

We all know what its like to be on a listing appointment, talking to the sellers after weve already done our research, and finding out that they have unrealistic expectations.

You want to be nice, because you know theyre attached to their home and that theyve assigned value to it where potential buyers wont; at the same time, you need to be [...]

While it seems like everything slows down during winter, our ideas dont have to and neither do our sales. What can we, as Realtors, do to keep things moving along?

Heating Up Your Real Estate Business During Winter

When youre inside, so is everyone else and that means its the perfect time to push your business to the next level of social media [...]

At Benchmark Realty, we have agents all over Middle Tennessee, and some cover much larger geographical areas than others do.

But how far is too far? And how do you know if youre pushing your territory past reasonable limits?

The Judgment Call: How Far is too Far?

When you were an excited, brand-new Realtor, how far would you go to get a [...]

As a Realtor, its your job to market your personal brand as much as possible after all, how can anyone do business with you if they dont know who you are? We mail out flyers, send emails and pass out business cards, but we could always do more we could always use that extra little [...]

Facebook. Its everywhere. But does that mean you need to have a public, business-related Facebook page if you want to succeed in your real estate career?

Maybe.

You have to weigh the pros and the cons, and if youre not sure whether its going to benefit your business, it might not be a good time to start a business-related Facebook page. Weve [...]

While every situation is different, most Realtors are letting good leads slip right through their fingers. Are you one of them?

The Ideal Real Estate Leads: Qualified, Interested and Engaged

It would be amazing if every lead we got as Realtors was qualified, interested and engaged but thats just not the case. However, its our job to read the [...]

As Realtors, we all know that we have to do things that set us apart from every other agent in Tennessee and thats especially important if were trying to be the go-to agent for listings in a particular neighborhood. Word-of-mouth goes a long way, and one satisfied past client could lead to many more in the [...]