Benchmark Realty LLC logo
Benchmark Realty LLC logo

Back To Blog

Realtors and Mobilegeddon- Does Your Site Pass Muster

We all know that the Tennessee Real Estate Commission is about to change their real estate advertising guidelines (you can learn about the upcoming TREC changes here), but are you keeping up with what the search engines are doing?

Mobilegeddon: Googles Newest Algorithm Update

Google recently unleashed an algorithm update that could negatively affect your website. Search engine optimization experts have dubbed it Mobilegeddon, and its targeting websites that arent compatible with mobile devices.

The update doesnt affect searches on personal computers, but it does affect searches conducted on tablets and smartphones. Even if you think that doesnt apply to you, it probably does (unless, of course, you dont have a website at all). Thats because half of all home shoppers use a mobile device during their searches.

Mobilegeddon takes aim at non-mobile-friendly websites. If youre not sure whether your site is in good shape, you can use Googles Mobile-Friendly Test to find out. Unfortunately, sites that dont pass Googles test wont show up in mobile search results (and if youve been paying attention to your analytics, you may have noticed a drastic decline in the number of visitors you receive).


What Happens if Mobilegeddon Affected Your Real Estate Website?

If your website isnt coming up on mobile searches, youre losing visibility. More than half of your potential clients wont even see your site when they search and that can be a disaster, particularly because most home shoppers call only one Realtor®.

Your first move should be to talk to your web developer about making your website compatible with mobile devices. (If youre still not sure what mobile-friendly means, view the Benchmark Realty website on your smartphone or tablet; you can also change the size of your browsers window and watch how the website responds.)


Lets Talk About Your Career with

Benchmark Realty

At Benchmark Realty, were focused on providing our Agents with tips, advice and tools to help them make the most of their real estate careers and you can join us.

Call us at 615-371-1544 or send us a note so we can set up a confidential meeting.



Join Our Team!


Our BLog

News & Events



Ask a Question


Contact Us

Do not fill in this field:

I agree to be contacted by the Benchmark Realty, LLC via call, email, and text. To opt out, you can reply 'stop' at any time or click the unsubscribe link in the emails. Message and data rates may apply. For more information read our Privacy Policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.