Zillows Big Appetite- Are They Consuming the Entire Real Estate Business
- By Phillip Cantrell
- Posted
Listings
Agent Safety at Open Houses
- By Phillip Cantrell
- Posted
An open house can be a great sales tool, but it also exposes you to numerous unfamiliar people for the first time. As part of our series for Realtor® Safety Month we've put together an infographic including tips on staying safe during an Open House. Stay safe by practicing the following guidelines.
Agent Safety Tips for Open Houses
1
Always try to have at least one other person working with
Realtor Safety Tips That Could Save Your Life
- By Phillip Cantrell
- Posted
According to the National Association of Realtors® September is Realtor Safety Month. At Benchmark Realty, we believe that every month should be Realtor Safety Month. We invited Franklin Police Officer Ryan Schuman to a recent Mastermind Meeting to speak to our agents on this topic and to share his top tips for staying safe while showing [...]
THE PSYCHOLOGY OF HOME-BUYING
- By Phillip Cantrell
- Posted
How long does it take most buyers to determine whether a home is right for them?
It turns out that 80 percent of buyers know the moment they step in the door.
Its never been a secret that emotions have a lot to do with home buying decisions, but it may be helpful to you to understand just whats running through buyers minds.
THE PSYCHOLOGY OF HOME BUYING- BY THE
Open Houses that REALLY Work
- By Phillip Cantrell
- Posted
Some Realtors® have amazing luck at open houses.
But is it really luck, or do they know something you dont?
How to Make the Most of Your Open Houses
Many sellers expect you to hold an open house, and for good reason. Up to 45 percent of people use open houses to gain information during their home searches, according to NAR.
Of course, more people are using the Internet to begin their home searches but the fact remains that open houses are still a good tool for agents. Its
[...]How to get Great Real Estate Listing Photos
- By Phillip Cantrell
- Posted
TREC Advertising Guidelines
- By Phillip Cantrell
- Posted
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Why Affordable Home Sales are topping Mega-Mansions This Year
- By Phillip Cantrell
- Posted
Helping Your Clients Have a Good Springtime Home Showing
- By Phillip Cantrell
- Posted
Real Estate Video Marketing with Adam Helton
- By Phillip Cantrell
- Posted
The winner of Nashvilles great snowstorm of 2015 is Benchmark Realty agent, Adam Helton. The winner of what you might ask? He is the winner of the hearts and minds and most importantly, the attention of everyone in Nashville with an Internet connection last [...]
When Do You Break the Ice with New Clients?
- By Phillip Cantrell
- Posted
As Realtors, we all know that our clients need to trust us. They need to have faith in our abilities not just as their representatives in a real estate transaction, but in our knowledge of the area and our expertise in everything real [...]
Search Engines and Real Estate- What You Need to Know
- By Phillip Cantrell
- Posted
According to NAR statistics, 90 percent of home buyers search online for a house. Real estate-related searches have surged by 253 percent over the past 4 years, and thats something that none of us can afford to ignore.
But what are the actual numbers? Is there anything you can do to make sure youre in on this tidal wave of Internet traffic?
[...]
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