We all know what its like to be on a listing appointment, talking to the sellers after weve already done our research, and finding out that they have unrealistic expectations.

You want to be nice, because you know theyre attached to their home and that theyve assigned value to it where potential buyers wont; at the same time, you need to be [...]

As Realtors, we all know that we have to do things that set us apart from every other agent in Tennessee and thats especially important if were trying to be the go-to agent for listings in a particular neighborhood. Word-of-mouth goes a long way, and one satisfied past client could lead to many more in the [...]

When we accept a listing, one of the first things we think of is staging. Are they hiring a professional? How will they do it?

While many sellers do hire a staging pro, there are many who dont and its our job to at least point them in the right direction. That said, there are four huge home staging mistakes your sellers can make that can [...]

This post is the third in a series of our three free marketing letter templates for Realtors.

Its not always easy to reach out to a referral, follow up after an open house, or make sure that your current clients feel like theyre still connected to you while their home is on the [...]

Lighting a citrus candle and setting up your open house signs is only half the battle when you want to bring in qualified leads. So whats the other half?

Really, there are three big things to keep in mind when youre holding an open house.

1. Invite the Neighbors.

Nosy neighbors are the perfect unpaid advertisers. Sure, theyre not going to [...]

Whether youve just nailed your first listing or your thousandth, the way you present your clients homes can make or break their deals. Are you doing those listings justice?

What a Listing and Your Client Deserves It

We all know that setting aside time to work on one project and devoting our attention to it is essential if we want to do our best. But how much time is enough? One hour? [...]