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Selling Real Estate

Myth vs Reality- No Professional Agents at Benchmark

One of the things we hear over and over from our agents is, "I wish I would have joined Benchmark Realty sooner." The truth is, some of these agents were hesitant to make a move because of some misinformation in the marketplace. We thought we would let some of our agents do the talking and set the record straight on a few of the common [...]

Goal Setting for Realtors

It's that time of year again. You know, when everyone is setting their New Year's resolutions—both professional and personal. Many people are purchasing gym memberships. Others are vowing to get rid of a bad habit. I've even noticed many of my friends and fellow Realtors® taking some time off to sit down and set some of those New

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5 Huge Mistakes Realtors Make on Their Websites

Having a real estate website isn't right for everyone – but for the vast majority of Realtors®, it's an invaluable asset.

Being the proud owner of a sleek, shiny website isn't only about garnering leads. It's also about having a presence that lends credibility to your business and that can be used as a selling point when you're showcasing

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The Right Way to Write Listings that Sell

When you are writing a listing description, you already know that great photos matter. Potential buyers want high resolution, so if you can provide that, you're off to a great start.

But what about the listing description?

That's the tough part. However, if you know what words can get potential buyers to pick up the phone, you can tackle it

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Are You Still Driving Clients from House to House?

When you're out showing homes, are your prospects in your car with you? We just wrapped up Realtor® Safety Month (although for us, every month is Realtor Safety Month), so now is a good time to follow up and make sure you're following the right protocol.

Should you drive your clients, should they drive you, or should you go separately?

Robert Siciliano, CEO of ID Theft Security,

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3 Reasons Realtors Should Love Goodwill Industries of Middle TN

Has a prospective seller ever asked you for help getting their home ready for the market? Sure they have! It's a large part of what real estate professionals do. Updates, changes, and repairs are essential to selling a house. When done properly, it can mean possibly thousands more for the list price of a home—and ultimately add

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Do Realtors Really Need Online Reviews?

Everybody and his or her mother – literally – is looking online to find the best Realtor®.

If you think you don't need online reviews, think again: 88 percent of consumers trust online reviews as much as they trust personal recommendations.

That's nine out of 10 people.

Further, 67 percent of people read up to six reviews; 85 percent of people read up to 10

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