You know you have to tell people youre a Realtor in order to get clients, but it doesnt always mean getting a face-to-face. One of the most inexpensive lead-generators is the good, old-fashioned business card. For pennies at a time, you can leave an advertisement behind wherever you go even in places that seem a little [...]

This is the time of year that we pause and reflect on the successes and challenges of the previous 12 months. A time to set new goals, evaluate what has worked for your business and make decisions about how you can do things better in the new year. If your goals for 2014 include making more money, improving your technical skills, or growing [...]

Some people believe that virtual tours are a must, and in the digital age, they might be right. Are you using virtual tours as part of your marketing effort for each home you list? If you are, are they actually bringing in [...]

Despite LinkedIn, Facebook, Twitter and all of the other marketing tools that you can use to launch your real estate career into the stratosphere, one of the best ways to generate leads is still face-to-face contact. Are you doing everything you can to get [...]

Being selected by his peers for the Williamson County Realtor Associations most prestigious award of the year is an honor which completely caught Benchmark CEO Phillip Cantrell by surprise.

At the annual WCAR Board of Directors Installation Banquet at pretty Lillie Belles in downtown Franklin, Cantrell shared in the honor of being named [...]

Not all homeowners have the means to hire a professional interior decorator to stage their homes. While thats totally understandable, you can help them out by offering a few insider tips they can implement to help their homes sell fasterand closer to their asking [...]

Your website is optimized, youve mailed out dozens of postcards and your contact information is all over town. A lead pops into your inbox, but youre up to your elbows in paperwork and, [...]

Few people are immune from the dream of home ownership, but many dont have the means to take the leap. Fortunately, programs from the Tennessee Housing Development Agency promote affordable housing; they also facilitate the use of federal and state housing programs for first-time homebuyers and military veterans. As Realtors, its our job to [...]

The National Association of Realtors President Gary Thomas said, Homeownership matters to Americans, who consistently realize the many benefits it provides to communities, families and the nations economy. Of course, as Realtors, we already know thatbut are we doing enough to help those families get the support they [...]

It happens to the best of us. Someone whos interested in viewing several homes with you calls, seems very excited, sets up an appointment to meet you and then never shows up. While its really disappointingand frustrating, particularly if youve put other things on hold to work with themyou can still salvage your day and turn no-shows into an [...]

Traditional real estate marketing isnt as effective as it used to be. Personal communication is at a premium, and people are more interested in relationship-building than old-school sales tactics. People want to buy and sell homes through agents they trust; agents who are more than just a face on a [...]

When you work in a traditional real estate office, youre often trapped at a desk between four walls. Sure, thats how our parents did it, and their parents before thenbut studies increasingly suggest that being tethered to an office actually damages [...]