Last week, Benchmark Realty, LLC celebrated our 8-year anniversary. Our company was launched in 2006 in the front room of a house in downtown Franklin by CEO, Phillip Cantrell and his wife Amanda. Benchmark's 100 % agent commission model swiftly struck a chord with frustrated agents in Middle Tennessee. Since our re-launch in 2008, we have [...]

Nashville has several fantastic suburbs. From Franklin to Hendersonville and everything in between, there are dozens of amazing communities that people are excited to move to and smart Realtors know they have to be flexible and willing to go the extra mile (or ten, sometimes) in order to build their [...]

Whether youve just nailed your first listing or your thousandth, the way you present your clients homes can make or break their deals. Are you doing those listings justice?

What a Listing and Your Client Deserves It

We all know that setting aside time to work on one project and devoting our attention to it is essential if we want to do our best. But how much time is enough? One hour? [...]

Just about everywhere you look, theres a little thumbs-up symbol or a plea to Like something on Facebook. If youre not showcasing your homes or your business on the social media mega-site, you might be missing out but how effective is it, [...]

Have you ever watched the show Myth Busters? The show's stars take myths, legends, and wives' tales and put them through a series of tests to find out the truth behind the myth. Today we bring you the Benchmark Realty version of Myth Busters. [...]

Middle Tennessee community leaders, including Benchmarks Midtown Managing Broker Mike Nichols, will be meeting over the next two months to learn about regional transit needs and options as theTransit Alliance of Middle Tennesseeand Lipscomb UniversitysNelson and Sue Andrews Institute for Civic Leadership launch the fifth Transit Citizen Leadership Academy [...]

Theres a big difference between being responsive and being aggressive and the truth is, you want to be somewhere in-between in order to make sure your clients are happy and that youre making sales. The difference between [...]

Is Customer Service Dead?

Customer service. You know what it is, and you certainly know when you dont get it but what do your clients think about yours?

The Customer Service is Dead Myth

Anyone whos been to a shopping mall or has called a help line recently can tell you that customer service isnt what it used to be. Annoyed associates in a [...]

loyalty noun loi(-)l-t

Loyalty- We all want it from our spouse, our friends, our pets and most certainly from our broker. But does there come a time when your loyalty to your broker could be damaging your familys [...]

The Internet is a big, big place, and many Realtors believe that its somewhat of a free-for-all. However, thats not the case; actually, you could find yourself paying a pretty penny if you use someone elses listing photographs or information as your [...]

As a Realtor, you already know that people make decisions even big ones, such as the purchase of a home based largely on emotions. But those emotions are complex, and what triggers an emotional response in one person might have the opposite effect on another. How can you, as a Realtor, understand the psychology of sales better in order to [...]

Everybody (and their mother) is using Pinterest they have more than 70 million members, and the number is climbing. Amid the crafty projects you can do with kids and cakes that never turn out like they did in the picture, youll find Realtors generating leads [...]