Despite LinkedIn, Facebook, Twitter and all of the other marketing tools that you can use to launch your real estate career into the stratosphere, one of the best ways to generate leads is still face-to-face contact. Are you doing everything you can to get leads?

Who Knows Youre a Realtor?

If you cant answer, Everybody I meet knows Im a Realtor, youve got a little work to do. Thats not to say that you should push your services on everyone, but it does mean that you should be telling people what you do just in case.

 

Meeting New People: Where to Look

If youre like many successful Realtors, youre already talking to the woman in line behind you at the supermarket, the man whose kids are playing with yours at the park and the staff that grooms your dog. But thats not really enough, especially if youre focusing on growing your real estate business. Dont neglect church socials, alumni events and trade shows; make it a point to attend as many events as you can. Sporting events, fitness classes and even your favorite coffee shop are great places to start talking. Youll have fun while spreading the word, and very few careers give you that kind of freedom.

Effective Networking is Conversational

A two-way conversation is the best way to network. In fact, making the person youre speaking to feel like theyre the most interesting person youve ever spoken with is the key, according to Olivia Fox Cabane, a nationally renowned charisma coach. Its not about selling yourself; its about building trust. All you need to do is mention that youre a Realtor and spend the rest of the conversation focused on the other person.

Staying Top of Mind

Working different touch points into the relationship is a great way to follow up with the face-to-face meetings. How about friending them on Facebook and following them on Twitter? Comment and Re-tweet their posts. Add them to your quarterly mailings and your email newsletters. Trulia, Realtor.com and Zillow are great places to connect. In this business you are either #1 , a distant #2 or not even in the game. Which one will you be?

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