In this line of work, you know it's important to brand yourself, market your real estate business and keep in touch with your clients.

If you're neglecting the online portion of modern marketing, though, you might be missing out on a significant amount of business.

Here's why.

As a Realtor®, you're probably inundated with phone calls, emails and direct mail that tries to excite you about “supercharging” your marketing efforts or getting to the top of Google's first page of search

It's that time of year again. You know, when everyone is setting their New Year's resolutions—both professional and personal. Many people are purchasing gym memberships. Others are vowing to get rid of a bad habit. I've even noticed many of my friends and fellow Realtors® taking some time off to sit down and set some of those New

Having a real estate website isn't right for everyone – but for the vast majority of Realtors®, it's an invaluable asset.

Being the proud owner of a sleek, shiny website isn't only about garnering leads. It's also about having a presence that lends credibility to your business and that can be used as a selling point when you're showcasing

When you are writing a listing description, you already know that great photos matter. Potential buyers want high resolution, so if you can provide that, you're off to a great start.

But what about the listing description?

That's the tough part. However, if you know what words can get potential buyers to pick up the phone, you can tackle it