Whether youre a prolific tweeter or youve been dragging your feet about sharing updates in 140 characters or less, theres a big question that looms over all of us: does Twitter work for [...]

Weve all seen it a home sits on the market for a month. Then two months, then three finally, the frustrated owners pull it and try again next year.

So what would you do if those owners asked you to list it? Could you help them sell it? Would you even try?

Three Not-So-Secret Reasons a House Wont Sell

You probably have a pretty good idea [...]

Think back to when you first started out in real estate. I am sure that earning potential was at the top of your list of reasons for choosing this field of employment. Many people enter into the career of real estate with dreams of financial freedom and early retirement. Easier said than done, right? Today's typical real estate agent [...]

Last week, Benchmark Realty, LLC celebrated our 8-year anniversary. Our company was launched in 2006 in the front room of a house in downtown Franklin by CEO, Phillip Cantrell and his wife Amanda. Benchmark's 100 % agent commission model swiftly struck a chord with frustrated agents in Middle Tennessee. Since our re-launch in 2008, we have [...]

Nashville has several fantastic suburbs. From Franklin to Hendersonville and everything in between, there are dozens of amazing communities that people are excited to move to and smart Realtors know they have to be flexible and willing to go the extra mile (or ten, sometimes) in order to build their [...]

Whether youve just nailed your first listing or your thousandth, the way you present your clients homes can make or break their deals. Are you doing those listings justice?

What a Listing and Your Client Deserves It

We all know that setting aside time to work on one project and devoting our attention to it is essential if we want to do our best. But how much time is enough? One hour? [...]

Just about everywhere you look, theres a little thumbs-up symbol or a plea to Like something on Facebook. If youre not showcasing your homes or your business on the social media mega-site, you might be missing out but how effective is it, [...]

Have you ever watched the show Myth Busters? The show's stars take myths, legends, and wives' tales and put them through a series of tests to find out the truth behind the myth. Today we bring you the Benchmark Realty version of Myth Busters. [...]

Middle Tennessee community leaders, including Benchmarks Midtown Managing Broker Mike Nichols, will be meeting over the next two months to learn about regional transit needs and options as theTransit Alliance of Middle Tennesseeand Lipscomb UniversitysNelson and Sue Andrews Institute for Civic Leadership launch the fifth Transit Citizen Leadership Academy [...]

Theres a big difference between being responsive and being aggressive and the truth is, you want to be somewhere in-between in order to make sure your clients are happy and that youre making sales. The difference between [...]

Is Customer Service Dead?

Customer service. You know what it is, and you certainly know when you dont get it but what do your clients think about yours?

The Customer Service is Dead Myth

Anyone whos been to a shopping mall or has called a help line recently can tell you that customer service isnt what it used to be. Annoyed associates in a [...]

loyalty noun loi(-)l-t

Loyalty- We all want it from our spouse, our friends, our pets and most certainly from our broker. But does there come a time when your loyalty to your broker could be damaging your familys [...]