Just about everywhere you look, theres a little thumbs-up symbol or a plea to Like something on Facebook. If youre not showcasing your homes or your business on the social media mega-site, you might be missing out but how effective is it, [...]

Have you ever watched the show Myth Busters? The show's stars take myths, legends, and wives' tales and put them through a series of tests to find out the truth behind the myth. Today we bring you the Benchmark Realty version of Myth Busters. [...]

Middle Tennessee community leaders, including Benchmarks Midtown Managing Broker Mike Nichols, will be meeting over the next two months to learn about regional transit needs and options as theTransit Alliance of Middle Tennesseeand Lipscomb UniversitysNelson and Sue Andrews Institute for Civic Leadership launch the fifth Transit Citizen Leadership Academy [...]

Theres a big difference between being responsive and being aggressive and the truth is, you want to be somewhere in-between in order to make sure your clients are happy and that youre making sales. The difference between [...]

Is Customer Service Dead?

Customer service. You know what it is, and you certainly know when you dont get it but what do your clients think about yours?

The Customer Service is Dead Myth

Anyone whos been to a shopping mall or has called a help line recently can tell you that customer service isnt what it used to be. Annoyed associates in a [...]

loyalty noun loi(-)l-t

Loyalty- We all want it from our spouse, our friends, our pets and most certainly from our broker. But does there come a time when your loyalty to your broker could be damaging your familys [...]

The Internet is a big, big place, and many Realtors believe that its somewhat of a free-for-all. However, thats not the case; actually, you could find yourself paying a pretty penny if you use someone elses listing photographs or information as your [...]

As a Realtor, you already know that people make decisions even big ones, such as the purchase of a home based largely on emotions. But those emotions are complex, and what triggers an emotional response in one person might have the opposite effect on another. How can you, as a Realtor, understand the psychology of sales better in order to [...]

Everybody (and their mother) is using Pinterest they have more than 70 million members, and the number is climbing. Amid the crafty projects you can do with kids and cakes that never turn out like they did in the picture, youll find Realtors generating leads [...]

You know you have to tell people youre a Realtor in order to get clients, but it doesnt always mean getting a face-to-face. One of the most inexpensive lead-generators is the good, old-fashioned business card. For pennies at a time, you can leave an advertisement behind wherever you go even in places that seem a little [...]

This is the time of year that we pause and reflect on the successes and challenges of the previous 12 months. A time to set new goals, evaluate what has worked for your business and make decisions about how you can do things better in the new year. If your goals for 2014 include making more money, improving your technical skills, or growing [...]

Some people believe that virtual tours are a must, and in the digital age, they might be right. Are you using virtual tours as part of your marketing effort for each home you list? If you are, are they actually bringing in [...]