Is Customer Service Dead?

Customer service. You know what it is, and you certainly know when you dont get it but what do your clients think about yours?

The Customer Service is Dead Myth

Anyone whos been to a shopping mall or has called a help line recently can tell you that customer service isnt what it used to be. Annoyed associates in a [...]

loyalty noun loi(-)l-t

Loyalty- We all want it from our spouse, our friends, our pets and most certainly from our broker. But does there come a time when your loyalty to your broker could be damaging your familys [...]

The Internet is a big, big place, and many Realtors believe that its somewhat of a free-for-all. However, thats not the case; actually, you could find yourself paying a pretty penny if you use someone elses listing photographs or information as your [...]

As a Realtor, you already know that people make decisions even big ones, such as the purchase of a home based largely on emotions. But those emotions are complex, and what triggers an emotional response in one person might have the opposite effect on another. How can you, as a Realtor, understand the psychology of sales better in order to [...]

Everybody (and their mother) is using Pinterest they have more than 70 million members, and the number is climbing. Amid the crafty projects you can do with kids and cakes that never turn out like they did in the picture, youll find Realtors generating leads [...]

You know you have to tell people youre a Realtor in order to get clients, but it doesnt always mean getting a face-to-face. One of the most inexpensive lead-generators is the good, old-fashioned business card. For pennies at a time, you can leave an advertisement behind wherever you go even in places that seem a little [...]

This is the time of year that we pause and reflect on the successes and challenges of the previous 12 months. A time to set new goals, evaluate what has worked for your business and make decisions about how you can do things better in the new year. If your goals for 2014 include making more money, improving your technical skills, or growing [...]

Some people believe that virtual tours are a must, and in the digital age, they might be right. Are you using virtual tours as part of your marketing effort for each home you list? If you are, are they actually bringing in [...]

Despite LinkedIn, Facebook, Twitter and all of the other marketing tools that you can use to launch your real estate career into the stratosphere, one of the best ways to generate leads is still face-to-face contact. Are you doing everything you can to get [...]

Being selected by his peers for the Williamson County Realtor Associations most prestigious award of the year is an honor which completely caught Benchmark CEO Phillip Cantrell by surprise.

At the annual WCAR Board of Directors Installation Banquet at pretty Lillie Belles in downtown Franklin, Cantrell shared in the honor of being named [...]

Not all homeowners have the means to hire a professional interior decorator to stage their homes. While thats totally understandable, you can help them out by offering a few insider tips they can implement to help their homes sell fasterand closer to their asking [...]

Your website is optimized, youve mailed out dozens of postcards and your contact information is all over town. A lead pops into your inbox, but youre up to your elbows in paperwork and, [...]