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Benchmark Joins Innovative Agencies in Relaunched Beta Brokerage Project


This year marks the tenth anniversary of the Better Homes and Gardens Real Estate (BHGRE) Beta Brokerage project, an online network of pioneering brokerages. A salute to entrepreneurial spirit, the program connects our industry's leaders to allow all real estate professionals to benefit from innovative ideas and execution. Benchmark has been featured for the second time, having been one of the original companies in the BetaBroker Program.

As a part of the tenth anniversary, the Beta Brokerage program has launched a new website and a platform meant to empower real estate professionals to gather and employ best practices across marketing, operations, technology, business planning and more. For that relaunch, Beta Brokerage assembled a core group of 20 brokerages that are doing things differently to provide ideas for business strategies, offering a different take on long-established practices from trailblazers in the industry.

For Benchmark, Beta Brokerage describes our take on the industry as the right business model at the right time. You can call our model 100 percent commission with a twist. We offer three plans for agents: a flat annual fee, a flat monthly fee, or a smaller monthly fee with a closing fee added on top of the first 12 transactions each year up to an annual cap (which equates to about $3,000-$5,500 per year in their market).

Broker payout is the single largest expense an agent has. If agents can control that expense via a flat-fee arrangement, then they have more room and flexibility to work with buyers and sellers.

Beyond the flat fee, our major focus is developing strong and happy agents. We provide each agent with appointment-setting services, a personally branded mobile app, a website, leads from the broker website, commission paid via direct deposit, a single sign-on dashboard, a comprehensive back office with all tools readily available, and cash recruiting incentives.

Were excited to be recognized among Beta Brokerages group of innovative agencies. If youre an agent looking for a change and think the Benchmark model might be right for you, take our quick online assessment today to learn more!

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