As Realtors, we often spend quite a bit on advertising and marketing. From printed flyers in direct mail campaigns to websites, blogs and other online venues, were usually not afraid to spend cash on the things that actually bring in clients.

But how do you break it down and find out what the real return-on-investment is for your marketing dollars?

The Ultimate ROI Formula

Its simple: subtract the cost of your investment from the amount you gained, and then divide the difference from by the cost of the investment.

Heres where it gets tricky, though. We spend our advertising dollars in several different places so that means we need an easy tracking system to make sure that we know exactly what kind of return to expect.

You can download ourBenchmark Advertising ROI Calculatoror create your own but the key is to keep track of each marketing activity you pay for and make sure youre getting feedback from your clients to find out which activities are working.

Heres what the formula looks like:

(Gain from investment Cost of investment) / Cost of investment.

If you gained $1,000 from a $30 investment, this is what your formula would look like:

$1000 - $30 = $970

$970/$30 = 3233%

(Thats a pretty good deal.)

Maximum ROI for Realtors

The less you need to invest in your marketing efforts, the higher your ROI will be. While your time is valuable, you can put your brand out there at no financial cost through Facebook posts, blog posts and networking. Social media can be a goldmine for Realtors, but few of us are willing to put in the time to get the results.

Want to Learn More about Being the Best Realtor You Can Be?

Each month, Benchmark Realty hosts Mastermind Meetings. Attendance isnt required, but were always speaking to a full house. If youre interested in learning about how Benchmark agents earn 100 percent commission (thats right no caps!), call us at 615-371-1544 or fill out the form below. Well be happy to discuss your future with us. name="Join Us"]