Have you ever watched the show Myth Busters? The show's stars take myths, legends, and wives' tales and put them through a series of tests to find out the truth behind the myth. Today we bring you the Benchmark Realty version of Myth Busters. [...]

Theres a big difference between being responsive and being aggressive and the truth is, you want to be somewhere in-between in order to make sure your clients are happy and that youre making sales. The difference between [...]

loyalty noun loi(-)l-t

Loyalty- We all want it from our spouse, our friends, our pets and most certainly from our broker. But does there come a time when your loyalty to your broker could be damaging your familys [...]

As a Realtor, you already know that people make decisions even big ones, such as the purchase of a home based largely on emotions. But those emotions are complex, and what triggers an emotional response in one person might have the opposite effect on another. How can you, as a Realtor, understand the psychology of sales better in order to [...]

You know you have to tell people youre a Realtor in order to get clients, but it doesnt always mean getting a face-to-face. One of the most inexpensive lead-generators is the good, old-fashioned business card. For pennies at a time, you can leave an advertisement behind wherever you go even in places that seem a little [...]

Your website is optimized, youve mailed out dozens of postcards and your contact information is all over town. A lead pops into your inbox, but youre up to your elbows in paperwork and, [...]

The National Association of Realtors President Gary Thomas said, Homeownership matters to Americans, who consistently realize the many benefits it provides to communities, families and the nations economy. Of course, as Realtors, we already know thatbut are we doing enough to help those families get the support they [...]

Traditional real estate marketing isnt as effective as it used to be. Personal communication is at a premium, and people are more interested in relationship-building than old-school sales tactics. People want to buy and sell homes through agents they trust; agents who are more than just a face on a [...]

When you work in a traditional real estate office, youre often trapped at a desk between four walls. Sure, thats how our parents did it, and their parents before thenbut studies increasingly suggest that being tethered to an office actually damages [...]

When you walk into a Benchmark Realty office one thing is obviously missing. Paper. Gone are the rows, after rows of filing cabinets found in the typical Real Estate Brokerage. Benchmark is a "paperless office". Due to proprietary Broker Manager software and utilization of the "paperless pipeline" all of our files and documents are available [...]

One of the things that sets Benchmark Realty apart is our caliber of agents. Not everyone who wants to be a Benchmark agent makes the cut. So, what are we looking for? For starters, all of our agents are members of the National Association of Realtors. What makes a real estate agent aRealtor? According to the [...]

Walk into just about any Real Estate Broker's office and you are sure to see a familiar site; rows upon rows of filing cabinets. Not true of Benchmark Realty. Due to proprietary broker management software that was developed to streamline office paperwork and invoicing, [...]