As a Realtor, its essential that youre able to access your contacts quickly. You need to pull up phone numbers, email addresses and mailing addresses at the drop of a hatand thats tough to do if youre storing everything in your [...]

The winner of Nashvilles great snowstorm of 2015 is Benchmark Realty agent, Adam Helton. The winner of what you might ask? He is the winner of the hearts and minds and most importantly, the attention of everyone in Nashville with an Internet connection last [...]

As Realtors, we all know that our clients need to trust us. They need to have faith in our abilities not just as their representatives in a real estate transaction, but in our knowledge of the area and our expertise in everything real [...]

If youre a Realtor using Google Chrome, theres great news: they have three apps designed to help you keep your real estate business moving. The best part? You can get started with a few [...]

The new Realtor Code of Ethics is in full swingit became effective January 1and there are a few changes. While policy changes in the Code of Ethics are designed to raise the whole bar professionally, according to the National Association of Realtors president Chris Polychron. At Benchmark Realty, [...]

As Realtors, we often spend quite a bit on advertising and marketing. From printed flyers in direct mail campaigns to websites, blogs and other online venues, were usually not afraid to spend cash on the things that actually bring in clients.

But how do you break it down and find out what the real return-on-investment is for your marketing [...]

According to NAR statistics, 90 percent of home buyers search online for a house. Real estate-related searches have surged by 253 percent over the past 4 years, and thats something that none of us can afford to ignore.

But what are the actual numbers? Is there anything you can do to make sure youre in on this tidal wave of Internet traffic?

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We all know what its like to be on a listing appointment, talking to the sellers after weve already done our research, and finding out that they have unrealistic expectations.

You want to be nice, because you know theyre attached to their home and that theyve assigned value to it where potential buyers wont; at the same time, you need to be [...]

While it seems like everything slows down during winter, our ideas dont have to and neither do our sales. What can we, as Realtors, do to keep things moving along?

Heating Up Your Real Estate Business During Winter

When youre inside, so is everyone else and that means its the perfect time to push your business to the next level of social media [...]

At Benchmark Realty, we have agents all over Middle Tennessee, and some cover much larger geographical areas than others do.

But how far is too far? And how do you know if youre pushing your territory past reasonable limits?

The Judgment Call: How Far is too Far?

When you were an excited, brand-new Realtor, how far would you go to get a [...]

We all know that in real estate, our brands are important. Maybe you have a catchy team name, or perhaps your given name segues into an unforgettable slogan. No matter what, its important that you keep your brandyour namein great shape. So how strong is your personal [...]