Lots of great Realtors® write bad bios.
Are you one of them?
It’s tough to write about yourself. As Realtors, though, we’re in the business of earning trust and showcasing our expertise so people understand that they need to work with us – so if you’re staring at an empty screen (or you’re looking at a bio that doesn’t really express who you are), you might need to start from scratch.
WHAT MAKES AN EXCELLENT BIO?
Brevity is usually the key to a great bio, but you still need to allow yourself enough room to express how good you are at what you do. Some of the best bios are between 200 and 300 words long (about half the length of our average blog post) – and an old copywriters’ trick is to use bullet points when you have too much to say without the space to say it.
The Inverted Pyramid: Solid (and Related) Info at the Top
Which Realtor bio would you rather see?
Bio 1:
Steve Smith enjoys fishing and kayaking when he’s not spending time with his wife, Sarah, four children (Anna, Amy, Allison and Andrew) and his dog, Rusty. He has visited 12 countries and backpacked across Europe right after college. Steve earned 13th place at the annual Nashville Marathon in 2002. He currently sells real estate in Nashville and all over Davidson County, and he has earned CRS, GRI and ABR designations.
Bio 2:
Steve Smith, a Realtor with a passion for helping buyers and sellers through his intensive knowledge of Internet marketing, is a graduate of Realtor® Institute. With a strong focus on first-time buyers, Steve has earned the following designations from the National Association of Realtors:
· GRI (Graduate, Realtor Institute)
· CRS (Certified Residential Specialist)
· ABR (Accredited Buyer’s Representative)
Naturally, people who are reading about you want to know whether you’re qualified to help them. While it may be cool that you placed in a marathon, it’s not vital. (If you really want to include it, add it below your real estate expertise.)
Typically, the shorter your bio is, the more likely people are to read it. When they read it, they’ll be impressed with your talent for brevity – and they’ll know that you get right down to business, which is exactly what you’ll do for them.
Are You Part of the Benchmark Realty Team?
If you’re thinking about joining Benchmark Realty, we’d love to answer your questions about our agent plans (including 100 percent agent commission) and how you can take control of your real estate business.
Phillip Cantrell
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