We often talk about reaching your potential clients through blogging, and for good reason: marketers that use blogs receive 67 percent more leads than those who don’t. Blog posts keep working when you’re out with other clients, spending time with family and friends, and even when you’re sleeping. Blogging helps others find you online, too… and that’s where your clients are looking for new homes.
The benefits of blogging are scientifically backed by numbers—but even armed with those numbers, who has the time to sit down, research keywords, and scratch out thousands of words each week?
Fortunately, you don’t need to do that. If you have 15 minutes, you can write a great real estate blog post.
How to Write a Great Real Estate Blog Post in 15 Minutes
Copyblogger founder and CEO Brian Clark—the go-to guru for the blogging industry—said, “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”
What do your readers want?
Listings, information, and pictures. As many pictures as you can deliver, in fact.
It is… and you have all three at your disposal.
Step 1: Grab a listing.
Got a great new listing? As long as you know what makes it special, you’ve found a winning topic.
Step 2: Upload the pictures to your website’s blog.
Chances are good that you have plenty of photos to go with your listing, so organize them as if you’re walking buyers through the house and put them on your blog. Start with the front door, the foyer and the kitchen, then move on to the other areas (including the backyard!).
Caption your pictures.
Beneath each picture as it appears on your site, jot down a quick description. You don’t need perfect grammar or syntax; what you need is to give readers information.
Try quick, simple sentences like:
· “The front door at 212 Main Street is gorgeous! It has a fresh coat of blue paint, which is a perfect match with the shutters.”
· “This recently renovated kitchen has a brand-new Whirlpool dishwasher and a state-of-the-art Samsung refrigerator, both in stainless steel!”
Tell people how to get in touch with you.
Wrap it up with a quick call-to-action, because you’re going to share this post on your social media sites—and your friends’ friends will share it, and so will their friends. (You get the picture.)
A good call-to-action is something like:
· “Ready to see 212 Main Street in Nashville? Call me at 615-371-1544 today!”
· “Come explore this gorgeous house at 212 Main. Call me at 615-371-1544 or email me at [your email address here].”
Blog posts dedicated to specific listings offer you two distinct advantages: they’re picture-heavy, which is exactly what homebuyers want when they search the Internet, and they’re easy to write; you have all the information because you have the listing.
There’s another bonus, too. If you include the property’s address in the page’s title, as well as in some of the text that makes up the body of the blog post, that blog post has a great (not good, but great) chance of coming up when someone searches Google for the address.
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