Some people believe that virtual tours are a must, and in the digital age, they might be right. Are you using virtual tours as part of your marketing effort for each home you list? If you are, are they actually bringing in buyers?  Effective Virtual Tours Mean More Sales If you’re skipping out on the fundamentals, which are different now than they were five years ago, you might just be spinning your wheels. At Benchmark Realty, we’re committed to giving you all the tools you need to make your business a success. That said, there are four key ingredients that go into an amazing (and effective) virtual tour: 1. High-Resolution Pictures Say Thousands of Words Once the home is properly staged, pictures taken with a digital SLR camera can highlight its best features – and those pictures can bring in between $934 and $116,076 more than listings taken with an ordinary camera. 2. Silence is Golden Piping music throughout your tour is a thing of the past. The first thing people do is click the “Volume” button and shut it off; they might already have their own music playing, they might not like yours or it might even startle them [...]