Google and Benchmark Agent Love Video

Google loves video and so does Benchmark agent Jim O’Dowd. Always in search of new and unique marketing avenues when selling homes in the Nashville area for clients, O’Dowd was inspired to consider video home tours at a Benchmark monthly agents meeting. Benchmark CEO Phillip Cantrell is a firm believer of continuing education and helping his agents stay on the cutting edge of technology by hosting monthly Master Mind meetings. O’Dowd said he was intrigued by the video concept. "I've found virtual video home tours a great selling tool," says Benchmark agent Jim O'Dowd. “I immediately recognized the value of full motion video over a slide show when listing a home for sale. It's a well-known fact that over 90% of buyers first see a listing on the Internet and we don't get a second chance to make a great first impression.  I’m committed to using smart technology to enhance the marketing position of all my clients,” O’Dowd said. Although more expensive than the previous real estate photography company he used, O’Dowd decided to give video a test run. “Six months ago in a great location in the Temple Hills area of Franklin, we did this video home [...]