3 Ways Pinterest Can Boost Your Real Estate Sales

Everybody (and their mother) is using Pinterest – they have more than 70 million members, and the number is climbing. Amid the crafty projects you can do with kids and cakes that never turn out like they did in the picture, you’ll find Realtors® generating leads hand-over-fist. Why? What’s so special about Pinterest for Real Estate Agents? Pinterest for Realtors: It’s a Powerhouse Pinterest is the top channel for iPads, and pins on this miniature social media powerhouse tend to be passed around. Unlike Twitter, pins stay relevant for a long time; they come up in searches for months. So how can you harness some of that energy and channel it into your real estate career? Establishing Your Position as the Local Expert One of the most effective ways to use Pinterest for Real Estate Agents is to showcase your knowledge of the area. That means pinning things from local sources, such as restaurants, schools and local attractions. If your town is hosting a big event, pin it. Showing that you’re connected to the pulse of your community goes a long way with Pinterest users, who like to engage and share pins on their own boards. When you develop a [...]