Just about everywhere you look, there’s a little “thumbs-up” symbol or a plea to “Like” something on Facebook. If you’re not showcasing your homes or your business on the social media mega-site, you might be missing out – but how effective is it, really? The Cold, Hard Facts on Internet Home Searches According to NAR, 90 percent of people use the Internet to search for homes. That’s nearly double the number of people who visit open houses and triple the number who read newspaper ads. While many Realtors® have their own websites and have started using Pinterest to boost real estate sales, Facebook can help generate buzz about your services too – so it can be good for more than just embarrassing family photos and politically charged status updates. Facebook Pages for Real Estate Businesses Like any other website, your Facebook page needs to have useful content that people find valuable. It’s the perfect place to showcase dream homes, post fast facts and figures about the market in your area, and establish yourself as the subject-matter expert when it comes to real estate. Think of your Facebook page like a home. It needs attention, touch-ups and people inside of it [...]