How to Nurture Your Real Estate Client Database for Future Profitability

As real estate agents, we’re always on the lookout for new customers, but building relationships based on trust—which our industry so often requires—takes time. While searching for new leads is important for growing your business, you shouldn’t waste the time you’ve already invested developing relationships with your past clients. According to a recent report from the National Association of REALTORS, 70% of sellers say they would use the same agent again, but only 25% actually used the agent they previously worked with to buy or sell a home. To stay top of mind with your past clients when it comes time for another real estate transaction, you have to make direct efforts to maintain that relationship. If you can spend just one day per week working on your customer database, nurturing those relationships becomes a lot more manageable. Take a systematic approach to keeping in touch by starting with your current year’s clients and working backward to organize, review, and update client information so you can begin to have more regular contact. Here are a few ideas to get you started: Start a Monthly Newsletter Staying in touch doesn’t have to be a manual, labor-intensive process. With an email marketing [...]

By |2017-07-18T18:17:06-05:00July 18th, 2017|Agent Blog, Blog, Consumer Blog, Lead Generation, Marketing|Comments Off on How to Nurture Your Real Estate Client Database for Future Profitability

Face-to-Face Networking: Old News or Reliable Standby?

Despite LinkedIn, Facebook, Twitter and all of the other marketing tools that you can use to launch your real estate career into the stratosphere, one of the best ways to generate leads is still face-to-face contact. Are you doing everything you can to get leads? Who Knows You’re a Realtor®? If you can’t answer, “Everybody I meet knows I’m a Realtor,” you’ve got a little work to do. That’s not to say that you should push your services on everyone, but it does mean that you should be telling people what you do… just in case.   Meeting New People: Where to Look If you’re like many successful Realtors, you’re already talking to the woman in line behind you at the supermarket, the man whose kids are playing with yours at the park and the staff that grooms your dog. But that’s not really enough, especially if you’re focusing on growing your real estate business. Don’t neglect church socials, alumni events and trade shows; make it a point to attend as many events as you can. Sporting events, fitness classes and even your favorite coffee shop are great places to start talking. You’ll have fun while spreading the word, and [...]

By |2015-02-11T14:56:34-06:00November 26th, 2013|Agent Blog, Lead Generation, Networking|Comments Off on Face-to-Face Networking: Old News or Reliable Standby?