“If you don’t stage, we don’t list” is a proven game plan Benchmark Realty LLC agent Sharon Brugman uses weaving in the latest in technology and determination while relying on Benchmark’s solid name as a real estate company to yield big results for her clients.
The accredited staging professional began working for Benchmark in 2010 and quickly established herself closing around $7.5 million in sales last year.
“Benchmark’s strong company foundation of solid ethics and business practices provides me and my clients with a competitive edge in buying and selling homes,” Brugman explains. “Using my sales and marketing background, I combine my business formula with the Benchmark difference and it has really paid off for my clients throughout the Williamson County area,” Brugman said.
As an experienced property investor and with an eye for design, Brugman’s listing formula is to present the best-looking property possible so it stands above the competition. “As a marketing bonus and added value, I sit down with clients and draw up a staging plan for their home. After walking through the home, we create a honey-do list prioritizing items with deadlines. Once we’ve carefully worked through the list, we implement the staging plan and then the property is ready for the market,” Brugman says.
Combining good staging with the latest in technology like QR codes for listing information and individual websites per listing have been important to the process. Check out a video of Brugman’s before and after staging skills.
With a good stock of furnishings, artwork and home décor, from the staging plan to additional props, Brugman includes this service as part of her overall marketing of the home. Here are her three tips for successful home staging:
- Neutralize color and décor – use pops of color in accessories.
- De-personalize and take out all cutesy pictures.
- Show Them, Don’t Tell Them. Don’t say this home has a lot of space IF you remove all the clutter. Show them by removing it ahead of time.
These experiences also provide a winning combination when helping her clients purchase a home. A big picture agent with great instinct for property possibilities, buyers capitalize on Brugman’s skills to help choose a property that is not only a good investment, but will be transformed into the perfect home for their family.
In the end, the biggest tip that has worked best for Brugman is the Golden Rule which she says Benchmark CEO Phillip Cantrell believes in just as strongly.
“Everyday, I work very hard at treating people the way I would want to be treated. It’s a rule that’s never failed me.” For more information on Benchmark agent Sharon Brugman, call her at 615.337.2000 or email [email protected]. Interested in finding out more about a career with Benchmark Realty LLC? Fill out this form. [contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Phone’ type=’text’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]
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