When you are writing a listing description, you already know that great photos matter. Potential buyers want high resolution, so if you can provide that, you’re off to a great start.

But what about the listing description?

That’s the tough part. However, if you know what words can get potential buyers to pick up the phone, you can tackle it head-on.

The right way to write listing- Benchmark Realty TN

How to Write Amazing Listing Descriptions

You don’t have much room to describe a property in the MLS, so what little space you have is incredibly valuable. You can make the most of it by relying on the details section of your listing to convey the basic facts; you don’t need to repeat the number of bedrooms or bathrooms in that ultra-valuable space.

When you’re writing your listing descriptions, start – and end -- with fireworks. Highlight the home’s best features in your limited space, and do it using what writers call power words.


Some great power words you can use to get readers excited about your real estate listings include:

  • Amazing
  • Breathtaking
  • Delightful
  • Exciting
  • Sensational
  • Spectacular
  • Stunning
  • Uplifting
  • Wonderful

You can also use power words to appeal to the buyer in anyone, such as:

  • Best
  • Extra
  • Greatest
  • Luxurious
  • Reduced
  • Savings
  • Treasure

What Should You Describe in a Listing?

In order to properly describe a real estate listing, you already know that you need to talk about upgrades, amenities and the home’s most spectacular features. If you can paint a picture with the words describing the listing, even better.

Something like “Enjoy breathtaking views from the master bedroom” takes readers farther than “Large double-paned windows in master bedroom” does, and they both take about the same amount of space.


Experts suggest that some words don’t sell – or worse, they can cause homes to sell for less than they would without them. Those avoid-at-all-costs words include:

  • Must Sell
  • Value
  • Vacant
  • Clean

Typically, anything that makes the seller appear desperate to unload the home can affect what potential buyers are willing to offer for it.



If you’re an agent looking for an opportunity to make more money and grow your real estate business, you may find that Benchmark Realty is the right place for you.

Call us at 615-371-1544 or get in touch with us online to learn more about our agent plans and how we can help you take control of your real estate career.

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