Buyers and sellers have access to more information today than they did even five years ago – and that’s great news, right?
Sort-of. While it’s great that our clients can do a lot of pre-planning for buying and selling, not all of the information out there is accurate. Some of it is wildly inaccurate (including many automated valuation models such as Zillow Zestimates and Trulia Estimates), and that can cause problems. Additionally, many of the things that Realtors® used to be the “go-to” source for can be tackled from the comfort of someone’s own couch, from mortgage pre-qualification to getting all of the details on neighborhoods and schools.
That said, you can still provide a lot of value for your clients… even those who are glued to iPads, smartphones and laptops.
Providing Value to Increasingly Web-Based Clients
Before you can go above-and-beyond for your clients, you need to make sure you’re up to speed. Being technologically proficient isn’t a “bonus” anymore. It’s a necessity. You need to understand how important it is to respond to emails before leads get cold, how social media drives buyers’ and sellers’ choices, and how important it is to keep digital data organized.
You also have to have the freedom to work the way you want to – and that includes being able to be flexible with your commissions if it’s absolutely necessary (you can’t get that at a traditional brokerage).
The ultimate value, though? Being an in-person resource for the local area. While buyers can find information on which neighborhoods have playgrounds and where the nearest supermarket is located, the Internet doesn’t tell them that the mechanic down the corner is the friendliest guy in town, or that the small mom-and-pop shop honors competitors’ coupons on Thursdays and that residents on 4th Street have monthly block parties all summer long.
The point is what people really value is face-to-face, in-person contact. Ultimately, they want to do business with someone they can trust; someone who’s an invaluable resource on all of the things they can’t find online. Since Benchmark agents have the ability to work on their own schedules and the advantage of being able to structure every deal, we’re in a position to provide much more value than other Middle Tennessee Realtors®.
Ready to become a Benchmark agent and enjoy complete control over your real estate career? Call us at (615)371-1544 or fill out the form below. If you’d like, we’ll set up a meeting and answer all of your questions.
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