Heating Up Your Real Estate Business During Winter
When you’re inside, so is everyone else – and that means it’s the perfect time to push your business to the next level of social media power. If you don’t have a Facebook page or a Twitter account designed to help you sell homes, it’s a great time to start exploring your options. Don’t forget to make sure your blog has plenty of fresh content, too.
The Power of the After-Holidays Card
After the holidays, when we’re all picking up stray pieces of tinsel and putting away the fine china for next year, what happens to all of the cards we got from well-wishers?
If you’re like most people, you put yours in a box of keepsakes or into another box… one with a bag in it beneath the kitchen sink.
When will you get such an influx of cards again? Probably next year, around this time. Any cards you receive between now and then will be a surprise – and you’re going to be more likely to pay close attention. That means once the holidays are over, sending cards to your past clients is a fantastic way to connect. Scrawl out a nice, personal note and tell them you hope they had a wonderful holiday. Drop your business card inside (preferably two of them) so that they know they can still get in touch with you.
Another great point: seeing a cheerful message from you in the middle of the stack of credit card bills is a wonderful way to make checking the mail a little less painful for your past clients.
Start a New Marketing Campaign
We all know that direct mail is so popular because it works, but spending big on such an “iffy” proposition gives us all the chills. Start thinking about how you can start a new direct mail campaign without making a huge dent in your budget.
Are You a Benchmark Agent Yet?
If you’re ready to discover what it’s like to be in control of your own real estate career, give us a call at 615-371-1544 or fill out the form below. We’ll set up a confidential meeting so that you can explore your options and see whether Benchmark is the right home for your real estate business.