This post is the first in a series of our three free marketing letter templates for Realtors®.

It’s not always easy to reach out to a referral, follow up after an open house, or make sure that your current clients feel like they’re still connected to you while their home is on the market.

We’ve put together three free marketing letter templates exclusively for Realtors® that will give you a push in the right direction. Just personalize the content inside the brackets and voilà! You have an instant email or paper-mail letter that makes you shine like the professional you are.

Benchmark Realty Agents

Free Referral Letter Template for Realtors

Let’s tackle the referral letter first. You’ve never spoken to this person, and you need a strong icebreaker – and a little name-dropping never hurts.

Dear (first name),

(Insert referrer’s full name), (whom I helped find a home/whose home I sold) in (insert month; year if appropriate), let me know that you’re looking for an expert to help you (sell your own home/purchase a new home). As an (add your designations and awards here), I’m confident that we’ll be able to work together to (sell your home/find a new home that your family will love).

Are you new to the (your city) area, or are you a longtime resident like me? I have a lot of experience relocating myself, so I’m looking forward to helping you make this transition. You’ll find that my extensive knowledge of the area and finely tuned skills in the real estate market will save you time and money—and bring you peace of mind.

I’m very pleased that (referrer’s first name) made it easy for us to connect. (Selling a home/Choosing a home) is a monumental decision, and I’m honored that you’ve placed your trust in me. Please know that I consider my clients friends; you can call my cell at (your number) or email me at (your email) any time.

Again, I’m looking forward to helping you (find your dream home in the [your city] area/sell your home quickly and efficiently).

All the best,

(Your name and designations)
Benchmark Realty, LLC
(Your email address)
(Your phone number)

Let’s Talk About Your Career at Benchmark Realty

At Benchmark Realty, we always make sure our Realtors have the tools they need for success… no matter how they define success. You’ll love our Total Freedom concept, and like all of our agents, you’ll love our 100 percent commission policy, too.

Just call us at (615)371-1544 or fill out the form below. We’ll set up a confidential meeting between you and Phillip Cantrell so you can find out whether Benchmark Realty is a good fit for your goals.

Next time, we’re sending out our free open house follow-up template… so stay tuned!

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