Free Open House Follow-Up Letter for Realtors®

This post is the second in a series of our three free marketing letter templates for Realtors®.

It’s not always easy to reach out to a referral, follow up after an open house, or make sure that your current clients feel like they’re still connected to you while their home is on the market.

We’ve put together three free marketing letter templates exclusively for Realtors® that will give you a push in the right direction. Just personalize the content inside the brackets and voilà! You have an instant email or paper-mail letter that makes you shine like the professional you are.

Free Open House Follow-Up Letter Template for Realtors®

After you hold an open house, it’s essential that you follow up with potential leads. It’s not always easy to break the ice, though, so we’ve put together this free open house follow-up template that will put you on the right path.

Dear (first name),

It was a pleasure meeting you today at (property address). Did you have enough time to explore the home? If you’d like to see it privately, feel free to call me at (your number) or send me an email and we’ll set up an appointment that fits into your schedule.

If you have additional questions about the home, I’ll be happy to answer them. Based on our conversation, I think you might be interested in a few of our other listings as well.

I’d also like to invite you to tour (a link to a listing that is very similar to the one they visited) with me if the home you visited (today/yesterday/last weekend) wasn’t the perfect fit for your family. Or, tell me what you’re looking for—I’ll be happy to use my extensive connections and experience to find your dream home.

Again, I appreciate you taking the time to stop in and view the home on (street name). I look forward to helping (you/your family) find your next home.

All the best,

(Your name and designations)
Benchmark Realty, LLC
(Your email)
(Your phone number)

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Our next post is going to be a good one – we’re giving you a free listing feedback template so you can keep your clients in the loop and make them feel more connected to you.