Dangers Facing the Real Estate Industry
One of the reasons we know we are on the right track with our business model is the enthusiasm and feedback we receive on a daily basis from our agents. Benchmark Agent, Lisa Gray shares her thoughts on a career with Benchmark in the video below. Some of the things Lisa likes most are the plethora of resources available, the high caliber of agent that is attracted to Benchmark and the atmosphere of teamwork. "We are all on the same team, going in the same direction. Trying to be excellent at what we do." Like most agents, Lisa was first attracted to Benchmark because of the 100% commission plan but now after four years she is convinced she wouldn't switch to another company with the exact same incentives. "It's more about being excellent. It's about working hard at what we do and trying to be the best we can in our industry." Lisa's advice to agents considering a career with Benchmark Realty: "If I could go back and do it sooner, I would have." If you'd like more information on a career with Benchmark please fill out the form below to schedule a confidential meeting.
At Benchmark Realty, we always have mixed feelings when a friend or colleague with another company says, “I’m so excited! I capped, and it’s only July!” Naturally, we’re happy for them. That means he or she isn’t going to have to dish out such a huge portion of their hard-earned commission. We’re also a little bummed, though, because we don’t like that business model. In fact, that business model makes us cringe a little bit. All of our agents make 100 percent commissions… no matter what. As our agents are fond of saying… “We ALL capped January 1st!” Why We Don’t Believe in Caps Well, we believe they exist for a reason. We just don’t feel like they work for everyone. At Benchmark we have three agent plans our Realtors® can choose from based on what will help them grow their own businesses and ALL of them offer 100% commission. Here’s the thing: your biggest expense as an agent could very well be the fees you pay your broker. That cuts into your marketing budget, your take-home pay and your savings for the future. Taking food out of your children’s mouths to pay a broker is simply no way to [...]
Think back to when you first started out in real estate. I am sure that earning potential was at the top of your list of reasons for choosing this field of employment. Many people enter into the career of real estate with dreams of financial freedom and early retirement. Easier said than done, right? Today's typical real estate agent scenario is set up so that the broker reaps 20-30-40% of the efforts put forth by the agent. That might have been a good deal back when your broker was providing all your leads… before the internet. Today, almost every new client is brought in by the agent’s own efforts – through networking, referrals or marketing. Before the internet agents worked from a printed copy of the MLS, (it was like a big old phone book) searching block by block for just the right property. Today listings can be searched, refined and accessed directly by your client via multiple interactive websites. Times have really changed. What you used to do by snail mail with your customers has transitioned to e-mail, texting, electronic signatures, and Facebook chats. The way you work your real estate business has evolved. Has your real estate compensation [...]
loy·al·ty noun ˈlȯi(-ə)l-tē 1. Steadfast in allegiance to one's homeland, government, or sovereign. 2. Faithful to a person, ideal, custom, cause, or duty. Loyalty- We all want it from our spouse, our friends, our pets and most certainly from our broker. But does there come a time when your loyalty to your broker could be damaging your family’s financial success? Are you staying with your current situation just because your broker is a longtime friend, confidant, or supporter? Admirable, but that’s money your business needs – it’s money your family needs. Exactly how much is that loyalty costing you every year? $20k, $30k, $40k? If you are operating under a traditional brokerage model, this Infographic illustrates how much it could be costing… In these days of financial uncertainty with a fragile bond market, the Federal Reserve creating billions of dollars out of thin air every month, and inevitably rising interest rates, NOW is the time to secure your future with a brokerage that has a Depth of Stability. At Benchmark Realty, LLC we have created a business model that is rock solid in good times and bad. We are a DEBT FREE company that has continued to invest in proprietary technology [...]
This is the time of year that we pause and reflect on the successes and challenges of the previous 12 months. A time to set new goals, evaluate what has worked for your business and make decisions about how you can do things better in the new year. If your goals for 2014 include making more money, improving your technical skills, or growing your business you owe it to yourself to check out Benchmark Realty, LLC. The time to make a broker change is RIGHT NOW, before your commission cap re-sets. Want more information on a career with Benchmark? CLICK HERE We would love to hear from you. Please fill out the form below or call Phillip Cantrell at 615-371-1544.