Nashville Outpaces Memphis, Becoming Tennessee’s Largest City

Nashville isn’t just the nation’s new “it” city. Tennessee’s capital is also now the state’s largest city as more and more people have begun to call it home. The latest census figures were released at the end of May, showing Nashville’s recent boom allowed it to outgrow Memphis, replacing it as the country’s 24th largest city. So what are the numbers? The 2016 population for Music City came in at 660,338 versus Memphis’s 652,717—a difference of 7,671 residents. Total population is expected to increase by 40 percent through 2046, according to a recent report by the Wall Street Journal. Nashville isn’t the only Middle Tennessee town seeing an influx of new people. For the second year in a row, Murfreesboro has been ranked one of the nation’s 15 fastest-growing large cities, with a 4.7 percent population increase last year. Don’t expect things to slow down for Music City anytime soon. Tennessee’s business filings increased during the first quarter of 2017, with Davidson County seeing the largest number of new business filings at 2,395. The state’s employment growth also outpaced the rest of the country at 2.2 percent in March, and in the aftermath of the Great Recession, Nashville has shown [...]

By |2017-06-14T20:17:20-05:00June 14th, 2017|Agent Blog, Blog, Consumer Blog, Listings, Mortgage Rates, Networking, Real Estate, Real Estate News, The Economy|Comments Off on Nashville Outpaces Memphis, Becoming Tennessee’s Largest City

Do Realtors Really Need Online Reviews?

By |2015-10-21T14:40:12-05:00October 21st, 2015|Agent Blog, Agent Education, Agent Productivity, Blog, Featured Blog Posts, Lead Generation, Marketing, Networking, Selling Real Estate|Comments Off on Do Realtors Really Need Online Reviews?

Best Contact Management Software 2015

As a Realtor®, it’s essential that you’re able to access your contacts quickly. You need to pull up phone numbers, email addresses and mailing addresses at the drop of a hat—and that’s tough to do if you’re storing everything in your iPhone. Short of an old-school Rolodex, how can you keep track of everyone, including all the notes you have that help you keep everything straight? The Best Free Contact Management Software for Realtors in 2015 There are several fantastic (and free) tools that are great for Realtors, including: Unsightly. Insightly lets you store up to 2,500 records with up to 10 custom fields. Free CRM. Free CRM is entirely web-based, so you can access all your records from anywhere with an Internet connection. Like Insightly, this one lets you store up to 2,500 records. ZohoCRM. This software is incredibly easy to use, and it lets you store up to 5,000 records free. You can export data into Excel, too, which makes it easy to transfer files wherever you need them. Capsule. Capsule gives you 10MB of free storage where you can stash up to 250 contacts. It integrates with Gmail and 32 other programs, so it might be a [...]

By |2016-03-29T20:30:05-05:00March 11th, 2015|Agent Blog, Agent Productivity, Benchmark Agent Tools, Lead Generation, Marketing, Networking, Selling Real Estate|Comments Off on Best Contact Management Software 2015

Benchmark Realty Vendor Fair

If you need a recommendation for a heating and air company, a plumber or a pest control service who do you call? Chances are your Benchmark Realty agent might be one of the best-connected people you know. Our agents participate in a proprietary Brain Trust community forum where we share these types of referrals on a daily basis. So how do you get your company into that conversation? You must be the best at what you do, be reliable, and come highly recommended. BENCHMARK REALTY VENDOR FAIR: Benchmark Realty recently held our second annual vendor fair at the 50Forward Martin Center in Brentwood as a way to introduce new vendors to our Benchmark Agents. This is a great time for vendors to speak to our agents one on one about the benefits of their organization. Event organizer and Benchmark Agent, Linda Seaton says, "Benchmark promotes the vendor fair to help agents "sharpen the saw."  It gives agents an opportunity to gain new insight in ways to improve their services and be more efficient." Thanks to Linda Seaton and Judy Gilbert we had over 40 vendors participate and over 100 agents in attendance. We also had lunch and snacks provided by [...]

By |2015-02-11T14:56:29-06:00October 10th, 2014|Agent Blog, Benchmark Agent Tools, Networking, Selling Real Estate, Uncategorized|Comments Off on Benchmark Realty Vendor Fair

Free Open House Follow-Up Letter for Realtors®

This post is the second in a series of our three free marketing letter templates for Realtors®. It’s not always easy to reach out to a referral, follow up after an open house, or make sure that your current clients feel like they’re still connected to you while their home is on the market. We’ve put together three free marketing letter templates exclusively for Realtors® that will give you a push in the right direction. Just personalize the content inside the brackets and voilà! You have an instant email or paper-mail letter that makes you shine like the professional you are. Free Open House Follow-Up Letter Template for Realtors® After you hold an open house, it’s essential that you follow up with potential leads. It’s not always easy to break the ice, though, so we’ve put together this free open house follow-up template that will put you on the right path. Dear (first name), It was a pleasure meeting you today at (property address). Did you have enough time to explore the home? If you’d like to see it privately, feel free to call me at (your number) or send me an email and we’ll set up an appointment that [...]

By |2015-02-11T14:56:31-06:00August 7th, 2014|Agent Blog, Agent Education, Agent Productivity, Benchmark Agent Tools, Lead Generation, Marketing, Networking|Comments Off on Free Open House Follow-Up Letter for Realtors®

Free Referral Letter Template for Realtors®

This post is the first in a series of our three free marketing letter templates for Realtors®. It’s not always easy to reach out to a referral, follow up after an open house, or make sure that your current clients feel like they’re still connected to you while their home is on the market. We’ve put together three free marketing letter templates exclusively for Realtors® that will give you a push in the right direction. Just personalize the content inside the brackets and voilà! You have an instant email or paper-mail letter that makes you shine like the professional you are. Free Referral Letter Template for Realtors Let’s tackle the referral letter first. You’ve never spoken to this person, and you need a strong icebreaker – and a little name-dropping never hurts. Dear (first name), (Insert referrer’s full name), (whom I helped find a home/whose home I sold) in (insert month; year if appropriate), let me know that you’re looking for an expert to help you (sell your own home/purchase a new home). As an (add your designations and awards here), I’m confident that we’ll be able to work together to (sell your home/find a new home that your family [...]

By |2015-08-03T13:23:57-05:00July 31st, 2014|Agent Blog, Agent Education, Benchmark Agent Tools, Lead Generation, Marketing, Networking, Selling Real Estate|Comments Off on Free Referral Letter Template for Realtors®

Talking to Renters About Buying a Home

It’s normal for people to spend between 25 and 30 percent of their income on rent – that’s what’s considered affordable. According to the Bureau of Labor Statistics’ Nashville-Area Economic Summary, Nashville residents are spending, on average, 32 percent on housing… and many of those people would likely be better off buying. But how do you reach renters? Further, how do you show them they’ll benefit from buying? Getting to Renters There are hundreds of apartment buildings from Nashville to Franklin (and everywhere in-between). Other than launching a direct mail campaign, which we’ll cover in a future blog post, there are a handful of ways to reach your target market. Don’t do anything that will make people dislike you (such as posting an ad on the “Apartments for Rent” section of Craigslist). Instead, work through your social media accounts and your blog. Try topics like these: Taking the big step from renting to buying Working out a budget to save for a down payment Why buying is better than renting Good old face-to-face contact Let’s be honest: many renters think that buying is out of reach. The truth is, though, it’s not. It’s just up to you to show them [...]

By |2015-08-11T11:51:00-05:00June 12th, 2014|Agent Blog, Agent Productivity, Benchmark Agent Tools, Networking, Selling Real Estate|Comments Off on Talking to Renters About Buying a Home

5 Amazing Places for Realtors to Leave Business Cards

You know you have to tell people you’re a Realtor® in order to get clients, but it doesn’t always mean getting a face-to-face. One of the most inexpensive lead-generators is the good, old-fashioned business card. For pennies at a time, you can leave an advertisement behind wherever you go – even in places that seem a little strange. 5 Places for Realtors® to Leave Business Cards 1. Doctors’ and dentists’ offices. When you’re a regular patient, asking your doctor or dentist to host a small stack of your business cards on the reception desk, the magazine table or the window ledge is a great way to reach potential clients. 2. Child care centers. Most child care centers have a bulletin board where you can tack a few business cards – or, even better, a full-color printout of your latest listing with your branding all over it. 3. Churches (with permission, of course). Many welcome tables in churches feature local events, so it’s often a good idea to create a flyer about a charity event that you’re sponsoring, an open house you’re holding or any other community to-do that you’re involved in; add a stack of business cards so people know [...]

By |2015-02-11T14:56:33-06:00December 19th, 2013|Agent Blog, Benchmark Agent Tools, Lead Generation, Networking|Comments Off on 5 Amazing Places for Realtors to Leave Business Cards
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