How to Nurture Your Real Estate Client Database for Future Profitability

As real estate agents, we’re always on the lookout for new customers, but building relationships based on trust—which our industry so often requires—takes time. While searching for new leads is important for growing your business, you shouldn’t waste the time you’ve already invested developing relationships with your past clients. According to a recent report from the National Association of REALTORS, 70% of sellers say they would use the same agent again, but only 25% actually used the agent they previously worked with to buy or sell a home. To stay top of mind with your past clients when it comes time for another real estate transaction, you have to make direct efforts to maintain that relationship. If you can spend just one day per week working on your customer database, nurturing those relationships becomes a lot more manageable. Take a systematic approach to keeping in touch by starting with your current year’s clients and working backward to organize, review, and update client information so you can begin to have more regular contact. Here are a few ideas to get you started: Start a Monthly Newsletter Staying in touch doesn’t have to be a manual, labor-intensive process. With an email marketing [...]

By |2017-07-18T18:17:06-05:00July 18th, 2017|Agent Blog, Blog, Consumer Blog, Lead Generation, Marketing|Comments Off on How to Nurture Your Real Estate Client Database for Future Profitability

Top 5 Apps for Smart Real Estate Agents

In Nashville’s booming real estate market, the most successful agents don’t have time to be bound to a desk or a home office. Instead, they find the tools that work for their mobile lifestyles to not only make their jobs easier, but to make them a better resource for their clients. These five apps do just that. Benchmark Realty Smarter Agent App At Benchmark all of our agents have access to our Smarter Agent app as a part of their membership. This all-in-one mobile app solution provides our agents and their clients with a more real-time look at the market than Zillow or Trulia. Not only does our app pull from the most accurate and updated listing information, it allows agents and clients to search by neighborhood and subdivision as well as by address, MLS number and map. Plus, all leads go directly to our agents. Available on Apple and Android devices. Not a Benchmark agent yet? Don’t worry, there are a few other apps out there for you. Zillow Premier Agent Now more than ever home buyers are turning to online tools before ever engaging a real estate agent. If you’re looking for a lead generator, consider signing up [...]

By |2017-03-27T15:20:15-05:00March 23rd, 2017|Agent Blog, Benchmark Agent Tools, Lead Generation, Listings, Real Estate|Comments Off on Top 5 Apps for Smart Real Estate Agents

Reaching the Perfect Clients: What You Need to Know About Proactive Marketing

By |2016-08-11T13:09:59-05:00August 10th, 2016|Agent Blog, Blog, Featured Blog Posts, Lead Generation, Selling Real Estate|Comments Off on Reaching the Perfect Clients: What You Need to Know About Proactive Marketing

Should You Text-Message Your Clients?

By |2016-03-30T22:01:11-05:00March 30th, 2016|Agent Blog, Agent Education, Agent Productivity, Blog, Buying and Selling Tips, Featured Blog Posts, Lead Generation, Listings, Marketing, Selling Real Estate|Comments Off on Should You Text-Message Your Clients?

Gen Y- Taking the Market by Storm

By |2016-03-15T15:16:58-05:00March 22nd, 2016|Agent Blog, Agent Education, Blog, Buying and Selling Tips, Featured Blog Posts, Lead Generation, Marketing, Real Estate, Selling Real Estate|Comments Off on Gen Y- Taking the Market by Storm
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