Real Estate Video Marketing with Adam Helton
The winner of Nashville’s great snowstorm of 2015 is Benchmark Realty agent, Adam Helton. The winner of what you might ask? He is the winner of the hearts and minds and most importantly, the attention of everyone in Nashville with an Internet connection last week. In what has now become the “Christmas Jammies” video of our Snowmageddon 2015, Adam brilliantly portrayed the emotions of every parent of school-aged children in the Nashville area with this video. What started out as a fun creative project for his family has turned into a viral video with over 500,000 views. And the genius behind the video is a final frame with a message that he is a realtor at Benchmark and how to connect with him. That subtle marketing message will continue to pay dividends for months to come. On top of the 500,000 (and counting) views, Adam was re-tweeted by the Weather Channel’s Jim Cantore. He has been approached by potential clients, received tons of recommendations and mentions on social media from friends and clients, garnered close to 200 new followers of his Facebook profile and almost 100 new followers to his Facebook Business Page. The video was shown during the newscast [...]
Benchmark Agent Heads Up Local Toy and Clothing Drive
Looking for a way to give back this Christmas season? Our very own Benchmark agent Jon Krawcyk is also a Franklin Firefighter and one of the founders of the Franklin Firefighters Toy and Clothing drive. They provide Christmas for local families that might not otherwise have one. Seven years ago while on a paramedic run, Jon and several other firefighters were in the home of a woman with four young children. While the paramedics were assessing a health issue with the mother, the other firefighters were trying to calm the children by talking to them about Christmas. They noticed the mother was becoming panicked by their conversation. They later learned the reason the mother had anxiety is that she had never discussed Christmas with her children. Although she could provide for their basic needs, she wasn’t able to provide anything for Christmas. The firefighters made a conscious decision right then that they would provide a Christmas for the family. The Franklin Firefighters Toy and Clothing drive founded by Jon Krawcyk, Clay Mackey, David Edge, and Jeff Boggs has grown over the last seven years and this year will provide Christmas for around 400 children. They work with the Boys and [...]
Benchmark Agent Testimonial- Lisa Gray
One of the reasons we know we are on the right track with our business model is the enthusiasm and feedback we receive on a daily basis from our agents. Benchmark Agent, Lisa Gray shares her thoughts on a career with Benchmark in the video below. Some of the things Lisa likes most are the plethora of resources available, the high caliber of agent that is attracted to Benchmark and the atmosphere of teamwork. "We are all on the same team, going in the same direction. Trying to be excellent at what we do." Like most agents, Lisa was first attracted to Benchmark because of the 100% commission plan but now after four years she is convinced she wouldn't switch to another company with the exact same incentives. "It's more about being excellent. It's about working hard at what we do and trying to be the best we can in our industry." Lisa's advice to agents considering a career with Benchmark Realty: "If I could go back and do it sooner, I would have." If you'd like more information on a career with Benchmark please fill out the form below to schedule a confidential meeting.